首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-06-25
75
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] We learn from the third paragraph that employees in the American PR industry_____.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
推理判断题。第3段提到了美国在全球公共竞赛中与其欧洲对手相比落后的三个主要原因:美国人视野较窄,只关心本地的事物,关于世界地理的知识了解不多(但并不是一无所知,因此B不正确);外语流利的人很少(可见A是不正确的);阅读面很窄,只读《华尔街日报》(可见D也不正确)。由此可推断出美国人与其欧洲对手相比,没有那么老练,因此C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2780478.html
相关试题推荐
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
[originaltext]CATVisashortwayofsaying"communityantennatelevision."
[originaltext]CATVisashortwayofsaying"communityantennatelevision."
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
随机试题
NewYork—Bystudyingblindfoldedcollegestudentswhomovethroughgrassto
Sheisvery______toringmetonight.Icansensethat.A、liableB、possibleC、li
下列事故中,不属于车辆伤害是的()。A.机动车辆在行驶中引起的人体坠落伤亡事故
以广告传播范围为标准,可以将广告分为国际性广告、()、地方性广告、区域性广告。
需求曲线斜率为正的充要条件是()。A.低档商品 B.替代效应超过收入效应 C
在进行高中美术《现代人物画》一课时,李老师给学生布置了这样一个课堂作业:根据自己
证券经纪人可以代理证券公司进行()。 Ⅰ客户招揽Ⅱ客户服务Ⅲ与客户约定分享投
指发生某一特定决策而变化的成本是()。A.增量成本 B.沉没成本 C
A.龈乳头坏死 B.呈反波浪状 C.龈乳头扁圆形肥大、有蒂 D.呈桑葚状
下列财政收支状况,会增加货币供应量的是()。A.加强税收征管 B.财政向银
最新回复
(
0
)