首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-06-25
62
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://tihaiku.com/zcyy/2780477.html
相关试题推荐
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
随机试题
[originaltext]M:Hi,there.W:Goodmorning,Daniel!M:Dan,please...W:I’mM
[img]2016m12s/ct_eyyjscm_eyyjscd_0021_201612[/img]’Diamonds’,sangMarily
Whatisthesourceofthisextremeself-confidencefoundinalmostalloptim
AudienceofWritingAudienceisaveryimportantconceptforwriting.Yo
设 则在实数域上,与A合同的矩阵为( )。
良好的职业道德形成以后,又会在工作中逐渐形成()上的条件反射,自觉地选择有利于
A.孕16~20周 B.孕24周后 C.孕30周后 D.孕36周起 E.
治疗食积证应选用的方剂是A健脾丸 B枳实消痞丸 C保和丸 D桂枝茯苓丸
电缆线路的防火设施必须与主体工程同时设计、同时施工、(),防火设施未验收合格的电
甲公司经董事会批准于2020年1月1日开始研究开发一项专利技术,该项专利技术于2
最新回复
(
0
)