首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-06-25
64
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] According to the passage, U.S. leadership in public relations is being threatened because of_____.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U.S.
D、increased efforts of other countries in public relations
答案
D
解析
事实细节题。由第2段第1句美国在公关方面威胁是来自其他国家在这方面的努力,故得知D为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2780475.html
相关试题推荐
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
Thereisnomorefashionablesolutiontothecurrentglobalrecessionthan"
[originaltext]CATVisashortwayofsaying"communityantennatelevision."
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
随机试题
Manysatatthetable,lookedattheplateand______herlips.A、smackedB、opened
DothefollowingstatementsagreewiththeviewsofthewriterinReadingPassag
[img]2021m4s/ct_ve01004004m_eyyjsdreadb_0267_202104[/img]Whendochildre
对于单相短路其序网络的连接是()。A.正序和负序并联 B.正序负序零序串联
根据《信息系统机房设计规范》,( )的叙述是错误的。A.某机房内面积为125平
试戴固定义齿时检查触点的最好方法是()A.咬合纸检查触点 B.探针
课外活动的主体是()。 A.教师 B.学生 C.少先队组织 D.学校管理
沪深300股指期货的交割结算价是依据()确定的。A.最后交易日最后5分钟期货
A.医生对病人的呼叫或提问给予应答 B.医生的行为使某个病人受益,但却给别的病
慢性肾盂肾炎时,肾小管内特征性的管型是A、透明管型 B、细胞管型 C、颗粒管
最新回复
(
0
)