首页
登录
职称英语
The appeal of advertising to buying motives can have both【B1】______ and posi
The appeal of advertising to buying motives can have both【B1】______ and posi
游客
2023-06-23
36
管理
问题
The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel【B3】______, for their cars by advertising automotive products that improve gasoline mileage. Some of the products work Others are worthless and a waste of consumers’ money.
Sometimes advertising is【B4】______misleading. A few years ago a brand was 【B5】______ to dieters with the message that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may【B7】______ a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that【B8】______ is protected by insurance makes the purchase of insurance a【B9】______ investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will【B10】______ the advertising. [br] 【B4】
选项
答案
intentionally
解析
空格所在句主、系、表齐全,故此空需填副词,修饰形容词misleading。intentionally“有意地”。
转载请注明原文地址:https://tihaiku.com/zcyy/2775596.html
相关试题推荐
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Theappealofadvertisingtobuyingmotivescanhaveboth【B1】______andposi
随机试题
[originaltext]Emotionsareanessentialandinseparablepartofourconscio
Theeconomyurgesthegovernmenttotakemeasurestocountertheinflationandl
工程监理人员发现信息工程设计不符合相关工程质量标准或者合同约定的质量要求时,(
反光膜耐溶剂性能试验中将试样分别浸没在()。A.汽油中10min B.汽油中
通常情况下,基坑土方开挖的明排水法主要适用于( )。A.细砂土层 B.粉砂土
属于不稳定性骨折的是A.嵌插式骨折 B.青枝骨折 C.压缩骨折 D.裂缝骨
闭合性肋骨骨折时,最能说明肺或支气管肯定有损伤的是A.伤侧肺呼吸音减低 B.伤
体温在39℃以上,一日内波动范围超过2℃者。多见于A.风湿热 B.伤寒 C.
人们对于某种行为要求的依据或必要性缺乏认识与体验,跟随他人行为的现象称为(
下面一段是心理咨询师与求助者访谈片段,请据此回答问题。 心理咨询师:你遇到什么
最新回复
(
0
)