首页
登录
职称英语
Picture this: You’re at a movie theater food stand loading up on snacks. You
Picture this: You’re at a movie theater food stand loading up on snacks. You
游客
2023-06-22
17
管理
问题
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $ 3.50 and the large is $ 5.50. It’s a tough decision: The small size may not last you through the whole movie, but $ 5.50 for some sugary drink seems ridiculous. But there’s a third option, a medium soda for $ 5.25. Medium may be the perfect amount of soda for you, but the large is only a quarter more. If you’re like most people, you end up buying the large (and taking a bathroom break midshow).
If you’re wondering who would buy the medium soda, the answer is almost no one. In fact, there’s a good chance the marketing department purposely priced the medium soda as a decoy (诱饵), making you more likely to buy the large soda rather than the small.
I have written about this peculiarity in human nature before with my friend Dan Ariely, who studied this phenomenon extensively after noticing pricing for subscriptions (订阅) to The Economist. The digital subscription was $ 59, the print subscription was $ 125, and the print plus digital subscription was also $ 125. No one in their right mind would buy the print subscription when you could get digital as well for the same price, so why was it even an option? Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less-expensive digital subscription. But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
Brain scientists call this effect "asymmetric dominance" and it means that people gravitate toward the choice nearest a clearly inferior option. Marketing professors call it the decoy effect, which is certainly easier to remember. Lucky for consumers, almost no one in the business community understands it.
The decoy effect works because of the way our brains assign value when making choices. Value is almost never absolute; rather, we decide an object’s value relative to our other choices. If more options are introduced, the value equation changes. [br] What do we learn from Dan Ariely’s experiment?
选项
A、Lower-priced goods attract more customers.
B、The Economist’s promotional strategy works.
C、The Economist’s print edition turns out to sell the best.
D、More readers choose the digital over the print edition.
答案
B
解析
推理判断题。定位句指出,艾瑞里做了一个实验,发现当只提供两个“真实的”进项时,更多的人选择了价格较低的数字版订阅。但是不良选项的增加使人们更有可能选择更昂贵的印刷版加数字版这一选项。由此可知,在面对《经济学人》提供的三个选项时,人们更倾向于选择订阅印刷版加数字版,即《经济学人》的宣传策略奏效了,故答案为B)。
转载请注明原文地址:https://tihaiku.com/zcyy/2772273.html
相关试题推荐
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
随机试题
由于今年经济低迷,多数公司都冻结招聘了。Becauseoftheeconomicdepression/downturn/recessionthis
Becausefilmis______tolightitmustbekeptindarknesstoavoidexposureunde
新时代我国社会主要矛盾是什么?A.人民日益增长的物质文化需要同落后的社会生产之间
电影的样式分为故事片、记录片、科教片和:()A.动画片 B.美术片 C.科
软件架构设计包括提出架构模型、产生架构设计和进行设计评审等活动,是一个迭代的过程
氰化物中毒抑制的是A.细胞色素c B.细胞色素b C.辅酶Q D.细胞色素
单绒毛膜双羊膜囊双胎分娩孕周通常不超过A.38周 B.39周 C.40周
进口汽车其上岸价为6万美元,国际运费为0.8万美元,运输保险费为0.2万美元,关
________和________共同决定了个体的动机。
患者,女,43岁。因“反复呕吐,腹泻2天”拟诊为细菌性痢疾收入院,该患者应采取的
最新回复
(
0
)