首页
登录
职称英语
Picture this: You’re at a movie theater food stand loading up on snacks. You
Picture this: You’re at a movie theater food stand loading up on snacks. You
游客
2023-06-22
38
管理
问题
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $ 3.50 and the large is $ 5.50. It’s a tough decision: The small size may not last you through the whole movie, but $ 5.50 for some sugary drink seems ridiculous. But there’s a third option, a medium soda for $ 5.25. Medium may be the perfect amount of soda for you, but the large is only a quarter more. If you’re like most people, you end up buying the large (and taking a bathroom break midshow).
If you’re wondering who would buy the medium soda, the answer is almost no one. In fact, there’s a good chance the marketing department purposely priced the medium soda as a decoy (诱饵), making you more likely to buy the large soda rather than the small.
I have written about this peculiarity in human nature before with my friend Dan Ariely, who studied this phenomenon extensively after noticing pricing for subscriptions (订阅) to The Economist. The digital subscription was $ 59, the print subscription was $ 125, and the print plus digital subscription was also $ 125. No one in their right mind would buy the print subscription when you could get digital as well for the same price, so why was it even an option? Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less-expensive digital subscription. But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
Brain scientists call this effect "asymmetric dominance" and it means that people gravitate toward the choice nearest a clearly inferior option. Marketing professors call it the decoy effect, which is certainly easier to remember. Lucky for consumers, almost no one in the business community understands it.
The decoy effect works because of the way our brains assign value when making choices. Value is almost never absolute; rather, we decide an object’s value relative to our other choices. If more options are introduced, the value equation changes. [br] Why is the medium soda priced the way it is?
选项
A、To attract more customers to buy it.
B、To show the price matches the amount.
C、To ensure customers drink the right amount of soda.
D、To make customers believe they are getting a bargain.
答案
D
解析
推理判断题。定位句提到,市场营销部很有可能故意以中杯汽水作为诱饵,让你更有可能购买大杯汽水而不是小杯。第一段倒数第二句提到,大杯汽水只比中杯的贵0.25美分。由此可知,之所以这样给中杯定价,是为了让消费者认为买大杯更合算,故答案为D)“为了让顾客相信他们买得很合算”。
转载请注明原文地址:https://tihaiku.com/zcyy/2772272.html
相关试题推荐
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Mostofushaveformedanunrealisticpictureoflifeonadesertisland.We
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingconsumer
随机试题
AtatimewhenatoweringpersonalitylikeMme.Curiehascometotheendof
IntheUnitedStatestoday,thecostofhousingisveryhigh.Itisvery【B1】
在变更地籍调查结束后,应立即将变更资料通过所用的地籍信息系统软件写入地籍信息系统
经批准到艺术院校从事教学,研究工作的外国或者港澳台艺术人员从事营业性演出的,应当
在韩国围棋选手李世石与围棋人工智能AlphaGo(“阿尔法狗”)的人机大战中,
不作为培养基指示剂的是A.孔雀绿B.中国蓝C.溴甲酚紫D.酚红E.甲基红
注射剂生产中使用热压灭菌法进行灭菌,通常用来作为灭菌可靠性的控制标准是A.D值
马克思主义认为,实现人的全面发展的唯一途径是A.学校教育与社会教育相结合 B.
Whyissmalltalkdescribedas"non-thre
关于细菌性阴道病的叙述不正确的是A:阴道分泌物呈鱼腥味改变,性交后加重 B:线
最新回复
(
0
)