2. 职称英语
  3. 共用题干 The Making of a Success Story1 .IK

共用题干 The Making of a Success Story1 .IK

题库2022-08-02  26
问题 共用题干The Making of a Success Story
1 .IKEA is the world's largest furniture retailer,and the man behind it is Ingvar Kamprad,one of the world's most successful entrepreneurs.Born in Sweden in 1926,Kamprad was a natural business man.As a child,he enjoyed selling things and made small profits from selling matches,seeds and pencils in his community.When Kamprad was 17,his father gave him some money as a reward for his good grades.Naturally he used it to start up a business一IKEA.
2 .IKEA's name comes form Kamprads'initials(I.K.)and the place where he grew up (E and A).Today IKEA is known for its modern,minimalist furniture,but it was not a furniture company in the beginning.Rather,IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at low prices,including watches,pens and stockings.
3 .IKEA first began to sell furniture through a mail-order catalogue in 1947.the furniture was all designed and made by manufactures near Kamprad's home.Initial sales were very encouraging,so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951. 4 .In 1953 IKEA opened its first showroom in Almhult,Sweden.IKEA is known today for its spacious stress with furniture in attractive settings,but in the early 1950s, people ordered from catalogues.Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it.This led to increased sales and the company continued to thrive.By 1955,IKEA was designing all its own furniture.
5 .In 1956 Kamprad saw a man disassembling a table to make it easier to transport.Kamprad was inspired.The man had given him a great idea:flat packaging.Flat packaging would mean lower shipping costs for IKEA and lower prices for customers.IKEA tried it and sales soared.The problem was that people had to assemble furniture themselves,but over time, even this grew into an advantage for IKEA.Nowadays,IKEA is often seen as having conno-tations of self-sufficiency.This image has done wonders for the company,leading to better sales and continued expansion.
6 .Today there are over 200 stores in 32 countries.Amazingly,Ingvar Kamprad has man-aged to keep IKEA a privately-held company.In 2004 he was named the world's richest man.He currently lives in Switzerland and is retired from the day-today operations of IKEA.IKEA itself,though,just keeps on growing.As flat packaging saves money for both IKEA and the customers,______.A:IKEA began as a small store'selling all kinds of things of low pricesB:it is highly welcomed by bothC:Ingvar Kamprad showed interest in and talent for doing businessD:he lives happily in retirementE:Here they can see and and try the furniture they are going to buy F:Ingvar successfully manages the company all by himself
选项 As flat packaging saves money for both IKEA and the customers,______.
A:IKEA began as a small store'selling all kinds of things of low prices
B:it is highly welcomed by both
C:Ingvar Kamprad showed interest in and talent for doing business
D:he lives happily in retirement
E:Here they can see and and try the furniture they are going to buy
F:Ingvar successfully manages the company all by himself
答案 B
解析 IKEA几乎贯穿全段出现，因此为段落主题词。段首句中就涉及到了主题词 IKEA，因此段首句可能是该段主题句。段首句意为“宜家(IKEA）这个名字取自Kamprad全名的首字母（I.K.）和他成长的地名的缩写”，该句内容正好与选项C” IKEA的起源”意义一致，因此C很可能是答案。该段后面部分的句子中涉及到对其最初’情况的介绍，由此进一步判断C是答案。
段落中出现了明显的段落主题词furniture/“家具”，该词贯穿整个段落出现，因此D“专门销售家具”是该段主题。从具体内容上看，该段介绍了IKEA通过邮购的方式销售自己设计制造的家具，业绩喜人，从而扩大生产线，专门从事家具产销。
该段由四个句子组成，其中两个句子中都出现了showroom“商品样品的展厅”，由此推测showroom可能是该段主题词。关注段落中涉及到showroom的句子Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it．该句意为“首间宜家展厅的反响热烈，因为人们十分乐意在购买之前能亲眼看到并试用这些家具”。该句内容与选项B“引入展厅所带来的成功”意义一致，由此判断选项B是该段主题。
在该段中flat packaging.“平板式包装”直接出现了两次，间接出现了两次：第五句中的代词it指代flat packaging，第六句中的this也指代flat packaging，因此判断flat packaging是该段主题词，因此E“宜家的特色之一―平板式包装”是答案。从内容上看，该段提到Kamprad从看别人在拆却家具得到启发，于是试行销售平板式包装的家具，既利己又利人，并使自己动手，自给自足成为IKEA的一个特色。
依据题干中时间状语从句的内容“甚至当他只是一个孩子的时候”可知题干主要讲述Ingvar小时候的事情。利用child作为定位线索，可直接找到相关句为第一段第三句，该句提到“他从小就会做买卖”，因此C项“Ingvar kam prad对做生意显出兴趣与天” 正确。
题干所在的后半句意为“IKEA几年以后才变成一家专营家具的公司”，可利用题干中的名词furniture作为定位线索，这样在第二段中找到相关句为最后一句，并因此 A“IKEA最初只是一家小商店，销售各种便宜的东西”正确。也可依据选项A中的单词较多的出现在相关句中而直接判断答案。
题于的前半句意为“顾客喜欢IKEA的展厅”，空格出需要填出顾客喜欢的原因。利用题干前半句中的名词showroom作为定位线索，在文章中找到相关句Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it。该句意为“首间宜家展厅的反响热烈，因为人们十分乐意在购买之前能亲眼看到并试用这些家具”，由此判断E“在这里他们能亲眼看见并且还能试用他们将要购买的家具”。也可依据选项E中的单词较多的出现在相关句中而直接判断答案。
题干的前半句解释了原因：平板包装对双方来说都省钱，因此空格处需要填入有关结果方面的内容，因此B“受到双方的欢迎”是答案。也可利用flat packaging，money, IKEA和customer作为定位线索，找到相关句为第五段第四、五句然后即可确定答案。
转载请注明原文地址:https://tihaiku.com/zcyy/1499970.html
本试题收录于： 综合A题库综合类分类

综合A

综合类

相关试题推荐
随机试题
最新回复(0)