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  3. 资料：People differ greatly in their readin

资料：People differ greatly in their readin

练习题库2022-08-02  22
问题 资料：People differ greatly in their readiness to try new products. In each product area，there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start，an increasing number of people adopt the new product.The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders，they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally，laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.Which group adopts new ideas before the average person？A.Early adoptersB.InnovatorsC.The early majorityD.All above
选项 A.Early adopters
B.Innovators
C.The early majority
D.All above
答案 D
解析 本题考查的是细节理解。
【关键词】 group adopts new ideas before the average person
【主题句】 第2自然段Innovators are venturesome-they try new ideas at risk。Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully。The early majority are deliberate-although they rarely are leaders，they adopt new ideas before the average person。创新者是冒险主义者，他们敢于冒险尝试新的想法。早期采纳者地位受人尊重，他们是所在团体的意见领袖，并早早而谨慎地采纳新的想法。早期多数人是深思熟虑的，尽管他们很少是领导者，但他们在普通人之前采纳新的想法。
【解析】本题的问题是“哪一团体在普通人之前接纳新想法？”。 A选项“早期接纳者”；B选项“创新者”；C选项“早期多数人”；D选项“以上皆是”。根据题目中关键词找到主题句，前三种团体都是在普通人之前采纳新的想法，选项D正确。
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