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资料：Keeping the Zeal of a Startup as You

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问题 资料：Keeping the Zeal of a Startup as You ScaleThere are many reasons that founder-led companies are so good at disrupting industries and making life miserable for slow-moving incumbents. But perhaps the most powerful is that founders create great insurgencies. They ignore established industry rules and boundaries. They create better ways to solve old problems. They disdain anything that blurs their focus on the front line. From top to bottom, they are at war against the industry leaders on behalf of undeserved customers.Our research on what we call the “founder’s mentality” shows that maintaining a strong insurgent mission is critical to long-term, sustainable growth. But to compete long term, insurgent companies also need to develop scale and scope, which very often dulls their insurgent’s zeal. In many ways, this is because their perspective on the future slowly changes. Insurgents see the days ahead—both long and short term—as ripe with opportunity. They embrace change and chaos. They invest in whatever it takes to innovate new solutions for customers. Incumbents, on the other hand, very often see the future as a threat. As leaders invested heavily in the status quo, innovation and disruption are not good for them. Turbulence erodes profitability; innovation marginalizes their current product offerings. The future is not better.The companies that find a way to achieve scale without losing their insurgent mission---we call them “Scale Insurgents”--remain acutely alert to this difference in perspective. They actively fight back against the very natural tendency to retreat behind the castle walls to avoid future change and turbulence. Instead, they do what in some companies might seem like heresy---they commit to disrupting their own insurgency. They know that acquiring the benefits of scale requires ruthless focus on a well-defined core business and a commitment to building the systems and processes to support it. But they aren’t wedded to their business model—they are wedded to what will serve their customers best. Rather than erecting defenses against the future, they embrace the notion of limitless horizons—the idea that a company can intelligently extend the boundaries of its core ever outward.Which of the following is NOT a represestation of startups’ “rebellious”?A.They are more concentrated and tend to stick to their goalsB.They frequently defeat old companies in competitionsC.They try figure out new ways to solve problemsD.They do not follow existing rules
选项 A.They are more concentrated and tend to stick to their goals
B.They frequently defeat old companies in competitions
C.They try figure out new ways to solve problems
D.They do not follow existing rules
答案 B
解析 本题考查的是细节理解。
【关键词】NOT；representation of startups’ “rebellions”
【主题句】第一段But perhaps the most powerful is that founders create great insurgencies. They ignore established industry rules and boundaries. They create better ways to solve old problems. They disdain anything that blurs their focus on the front line. From top to bottom, they are at war against the industry leaders on behalf of undeserved customers. （但最主要的原因，可能是创始人带来了巨大的叛乱。他们忽略已建立的行业规则和界线。他们创造解决老问题的更好方法。他们将重点放在前线，鄙视妨碍他们视线的任何事物。从上到下，他们代表受冤的消费者与行业领袖对抗。）
【解析】第2题问“以下哪一项不是新创办企业‘叛乱’的表现之一？”。首先找出新创办企业有哪些表现，即他们的特点是什么。文章第一段结尾提到了这些企业的特点：1.忽略已建立的行业规则和界线；2. 创造解决老问题的更好方法；3. 将重点放在前线，鄙视妨碍他们视线的任何事物；4. 他们与行业领袖对抗。A选项“他们更专注，同时更坚持他们的目标。” 和第三个特点内容一致，故排除。B选项“他们多次在竞争中打败老牌公司。”原文首段第一句说“这些公司让缓慢前行的领导地位企业举步维艰（making life miserable for slow-moving incumbents）”，但并未打败他们，该选项是错误选项，应为答案。C选项“他们想出解决问题的新方法。”和第二个特点内容一致。D选项“他们不遵守现有规则”，和第一个特点内容一致。
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