首页
登录
从业资格
资料:Some companies are more creative in t
资料:Some companies are more creative in t
免费题库
2022-08-02
38
问题
资料:Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting(炫耀) their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.Which of the following can be inferred from the passage?A.Activities did by HSBC are better than those of Coca -cola.B.New designs inspired by old products are not good.C.Young companies do better than old companies in using history.D.Consumers often trust old-aged companies more.
选项
A.Activities did by HSBC are better than those of Coca -cola.
B.New designs inspired by old products are not good.
C.Young companies do better than old companies in using history.
D.Consumers often trust old-aged companies more.
答案
D
解析
本题考查的是细节理解和同义转换。
【关键词】inferred; passage
【主题句】第4自然段 But the bigger payoff tends to be less tangible— that of forging stronger bonds with customers and employees.Age can by itself confer a sense of trustworthiness,brewers and banks are fond of flaunting their deep roots. 但更大的回报往往是无形的——即与客户和雇员建立更牢固的纽带。年龄本身就能给人一种信任感,啤酒商和银行都喜欢炫耀自己的深厚根基。
【解析】本题问的是“以下哪一项可以从文中推断?”选项A意为“HSBC做的比可口可乐更好”,选项B意为“受旧产品启发的新设计并不好”,选项C意为“年轻公司在使用历史方面比老公司更好”,选项D意为“顾客常常更加信任老牌公司”,根据主题句,
转载请注明原文地址:https://tihaiku.com/congyezige/806953.html
本试题收录于:
银行招聘综合知识题库银行招聘考试分类
银行招聘综合知识
银行招聘考试
相关试题推荐
获得证券登记结算公司授权的开户代理机构可以直接办理证券账户注册资料变更手续。(
证券公司应当建立健全档案管理制度,妥善保管定向资产管理业务的合同、客户资料、交易
自然人申请变更证券账户注册资料的,需要提供()。A:客户本人证券账户卡及复印件
关于法人申请证券账户注册资料查询的手续,下列说法正确的有()。A:填写证券账户注
同自营业务相比,下列各项中,()是证券经纪业务的特点。A:客户资料的保密性
变更代理人,客户本人和新代理人都必须同时到柜台,提交(),办理资料更改申请手续。
客户申请注销证券账户,经办人应查验申请人所提供资料的()。A:真实性、及时性、有
客户办理账户挂失或补办手续,()应在该客户的“客户账户类资料更改登记表”上写明变
在证券经纪业务中,证券经纪商有义务为客户保密,但法律另有约定的除外。保密的资料包
对于制造并提供虚假资料和交易信息债券的回购业务参与者,中国人民银行可采取的措施有
随机试题
(l)Debatesamongcandidatesarerareinmostcountries.Buttheyhavebecome
关于慢性肺源性心脏病发病的主要因素错误的是()。A.肺血管阻力增加 B.气
设数组A[1..m,1..n]的每个元素占用1个存储单元,对于数组元素A[i,j
最易被各种建筑材料(石灰、墙纸等)吸收的污染物是A.CO B.SO C.颗粒
Thechangeinthatvillagewasmiraculou
张老师因上课连续迟到,学校依据相关规章制度给予其记过处分,并停发半年绩效工资。张
自我调控系统的核心是( )A.自我意识 B.自我体验 C.自我控制 D.
上题中的女性患者长期不进行义齿修复,临床检査中会发现什么问题A.出现早接触点
某土方工程,招标文件中估计工程量为1.5万m<sup>3</sup>,合同中约定
优质碳素结构钢的塑性和韧性较高,且可以通过加工处理方法得到强化,该方法应为( )
最新回复
(
0
)