首页
登录
从业资格
资料:Some companies are more creative in t
资料:Some companies are more creative in t
admin
2022-08-02
40
问题
资料:Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting(炫耀) their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.Which of the following is NOT the benefit of using history creatively?A.It strengthens the company’s relations with customers and employees.B.For carmakers, they can overhaul old designs for the modern era.C.It can help companies to become the most profitable in the market.D.It can give companies ideas for new products
选项
A.It strengthens the company’s relations with customers and employees.
B.For carmakers, they can overhaul old designs for the modern era.
C.It can help companies to become the most profitable in the market.
D.It can give companies ideas for new products
答案
C
解析
本题考查的是细节理解和同义转换。
【关键词】not;benefit
【主题句】第3自然段 Companies often use their history as inspiration for new products.Carmakers have overhauled old designs for the modern era.公司经常把自己的历史作为新产品的灵感来源。汽车制造商对旧设计进行了翻修用于现代汽车。
第4自然段 But the bigger payoff tends to be less tangible— that of forging stronger bonds with customers and employees.但更大的回报往往是无形的——即与客户和雇员建立更牢固的纽带。
【解析】本题的问题是“以下哪一项不是积极利用历史的好处?”。根据主题句可知,A、B、D均是积极使用历史的好处,而C不是。
本题为选非题,
转载请注明原文地址:https://tihaiku.com/congyezige/806952.html
本试题收录于:
银行招聘综合知识题库银行招聘考试分类
银行招聘综合知识
银行招聘考试
相关试题推荐
自然人申请变更证券账户注册资料的,需要提供()。A:客户本人证券账户卡及复印件
证券经纪商可以为投资者提供信息服务,这些服务包括()。A:上市公司的详细资料
按照我国现行制度规定,法人开立证券账户不需要提交的资料是()。A:法定代表人授
证券公司应当建立健全档案管理制度,妥善保管定向资产管理业务的合同、客户资料、交易
证券自营业务原始凭证以及有关业务文件、资料、账册、报表和其他必要的材料应()。A
获得证券登记结算公司的开户代理机构可以直接办理证券账户注册资料变更手续。()正确
境外法人自请挂失补办新号码上海证券账户卡,需要提供的资料有()。A:原证券账户冻
客户办理账户挂失或补办手续,()应在该客户的“客户账户类资料更改登记表”上写明变
自然人申请变更证券账户注册资料的,需要提供()。A:客户本人证券账户卡及复印件
证券经纪商有义务为客户保密的资料包括()。A:客户开户的基本情况B:客户委托的
随机试题
[originaltext]L—LiuFeifei,hostofDialogueonCCTV—9R—AlistairRichards,Ch
FiveBadStudyHabitsIfyouhavepreparedforthetestsformanyhours,andyet
Atleastsomeoftheweatherextremesbeingseenaroundtheworldareconseq
[audioFiles]audio_eufm_j28_001(20082)[/audioFiles]A、Thewomanshouldtakebuses
关于细辛主要药理作用叙述错误的是A:解热B:镇静C:抗心肌缺血D:平喘E
根据上述材料,以下能够推出的有几条? ①2020年北京市生态与环境价值
甲状腺梭形细胞未分化癌的病理组织学特点是A.瘤细胞呈梭形,异型性明显 B.乳头
前瞻性队列研究与回顾性队列研究的主要不同点在于A.前者为随访研究,后者为横断面研
根据《工程咨询行业管理办法》,关于工程咨询单位的说法,错误的有()。A.工
会计分录的格式正确的有()。A、先借后贷 B、借方在上,贷方在下 C、在一借
最新回复
(
0
)