首页
登录
从业资格
资料分析 Advertisers tend to think big and
资料分析 Advertisers tend to think big and
练习题库
2022-08-02
87
问题
资料分析Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!A. AdvertisementB. The benefits of advertisementC. Advertisers perform a useful service to communitiesD. The costs of advertisement
选项
A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities
D. The costs of advertisement
答案
C
解析
A项太过笼统;B项和D项错误。文章不是讲广告的优点和广告费用,而是讲广告服务于社会的功能;通过第二段开头"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products",第三段的"A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full o{the daily ration of calamities",第四段首句"We must not forget, either, that advertising make a positive contribution to our pockets"可以推出C项符合题意。
转载请注明原文地址:https://tihaiku.com/congyezige/797856.html
本试题收录于:
银行招聘职业能力测验题库银行招聘考试分类
银行招聘职业能力测验
银行招聘考试
相关试题推荐
资料:Memo Date:January17 From:NelaPott
资料:Memo Date:January17 From:NelaPott
资料:October20,2013 Mr.EngTan 10010Ge
资料:October20,2013 Mr.EngTan 10010Ge
资料:packingtips Markyourbagswithab
资料:AmericanAirlinesCEOtakesblamefor
资料:AmericanAirlinesCEOtakesblamefor
资料:AmericanAirlinesCEOtakesblamefor
资料:Largeindustrializedarenowinarec
资料:Largeindustrializedarenowinarec
随机试题
ThediscoveryoftheAntarcticnotonlyprovedoneofthemostinterestingo
AscientificpanelconvenedbytheWorldHealthorganizationrecommendedgui
[originaltext]M:Doyourememberthewonderfulfilmonspaceexplorationwewat
MoreattentionwaspaidtothequalityofproductioninFranceatthetimeo
()时期,国防思想已经上升到理论的高度,标志我国古代军事思想在这个时期已经基本成
患儿,1岁。近日来无诱因出现发热、尿频,查尿白细胞满视野,泌尿系超声提示重度肾盂
不符合有限责任公司中,董事会对股东会负责职权的是()。A、制定公司的基本管理制度
罗森塔尔用实验证明,教师能够对学生学习产生十分重要影响的一种心理状态是【】A:
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
男,70岁。间断上腹痛20余年,2月来加重伴饱胀,体重下降6kg,Hb90g
最新回复
(
0
)