首页
登录
从业资格
If you are like most people,you are way
If you are like most people,you are way
考试题库
2022-08-02
90
问题
If you are like most people,you are way too smart for advertising.You flip right past newspaper ads,never click on ads online and leave the room during TV commercials.That,at least,is what we tell ourselves.But what we tell ourselves is nonsense.Advertising works,which is why,even in hard economic times,Madison Avenue is a$34 billion-a-year business.And if Martin Lindstrom--author of the best seller Buyology----is correct,trying to tune this stuff out is about to get a whole lot harder.Lindstrom is a practitioner of neuromarketing research,in which consumers are exposed to ads while hooked up to machines that monitor brain activity,sweat responses and flickers in facial muscles,all of which are markers of emotion.According to his studies,83%of all forms of advertising principally engage only one of our senses:sight.Hearing,however,can be just as powerful,though advertisers have taken only limited advantage of it.Historically,ads have reliedon jingles and slogans to catch our ear,largely ignoring everyday sounds--a steak sizzling,a baby laughing and other noises our bodies can't help paying attention to.Weave this stuff into an ad campaign,and we may be powerless to resist it.To figure out what most appeals to our ear,Lindstrom wired up his volunteers,then played them recordings of dozens of familiar sounds,from McDonald's"I'm Lovin'it"jingle to cigarettes being lit.The sound that blew the doors off all the rest--both in terms of interest and positive feelings--was a baby giggling.The other high-ranking sounds were less primal but still powerful.The hum of a vibrating cell phone was Lindstrom's second-place finisher.Others that followed were ATM dispensing cash,a steak sizzling on a grill and a soda being popped and poured.In all of these cases,it didn't take a Mad Man to invent the sounds,infuse them with meaning and then play them over and over until the subjects internalized them.Rather,the sounds already had meaning and thus triggered a cascade of reactions:hunger,thirst,happy anticipation.TV advertisers aren't the only ones who may start putting sound to greater use.Retailers are also catching on.The 0101 department store in Japan,for example,has been designed as a series of soundscapes,playing different sound effects such as children at play,birdsongs and lapping water in the sportswear,fragrance and formalwear sections.Lindstrom is consulting with clients about employing a similar strategy in European supermarkets,piping the sound of fizzing soda into the beverage department.None of this means that advertisers just have to turn the audio dials and consumers will come running.Indeed,sometimes they flee.In early years of mainstream cell-phone use,the Nokia ringtone was recognized by 42%of people in the U.K.--and soon became widely loathed.That,Lindstrom says,was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters.The Microsoft start-up sound has taken on similarly negative associations,because people so often hear it when they are rebooting after their computer has crashed.In these cases,manufacturers themselves must reboot by changing the offending sound slightly or replacing it entirely.Which of the following sounds may NOT attract our ears and bring positive feelings?查看材料A.A baby giggling.B.Constant nagging.C.Champagne being popped and poured.D.ATM dispensing cash.
选项
A.A baby giggling.
B.Constant nagging.
C.Champagne being popped and poured.
D.ATM dispensing cash.
答案
B
解析
细节题。根据第四段可知,就吸引力和愉悦感来看,婴儿的笑声、手机嗡嗡声、ATM提供现金的声音、烤牛排的滋滋声、苏打水被打开和倒出的声音都位居前列,B项文中没有提到。故本题选B。
转载请注明原文地址:https://tihaiku.com/congyezige/1880462.html
本试题收录于:
中学英语学科知识与教学能力题库教师资格笔试分类
中学英语学科知识与教学能力
教师资格笔试
相关试题推荐
Thewaypeopleworkhaschanged.Theincre
Therearepeoplewhoareespeciallyattra
Therearepeoplewhoareespeciallyattra
Therearepeoplewhoareespeciallyattra
Iamoneofthemanycitypeoplewhoare
Withlotsofwoundedpeople,thequake-str
Thedilemmaformodempeopleisthatthe
Themerefact__________mostpeoplebelie
Ifyouarelikemostpeople,youareway
Ifyouarelikemostpeople,youareway
随机试题
CanMilkMakeYouHappy?CanFishMakeYouSmart?Hippocrate
Thenewborncanseethedifferencebetweenvariousshapesandpatternsfrom
[originaltext]EducationisrequiredandfreeforeverychildintheUnited
Haveyouevertriedtoholdyourbreathforalongtimeandthenletitout
东宇大学公开招聘3个教师职位,哲学学院、管理学院和经济学院各一个。每个职位都有来
某内部审计师在审查差旅费时发现,销售经理某项已报销差旅费的支出用途存在问题。该经
Thechangeinthatvillagewasmiraculou
下列各项中,属于产业政策范畴的是()。 A.会计准则B.钢铁产业发展政策
某实施工程总承包的工程项目,施工总平面管理的主责单位是( )。A.总承包单位
根据《建设工程质量管理条例》,施工单位的质量责任和义务包括()。A.领取
最新回复
(
0
)