首页
登录
从业资格
Advertisers tend to think big and perhap
Advertisers tend to think big and perhap
练习题库
2022-08-02
17
问题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!Why do the critics criticize advertisers?A.Because advertisers often brag.B.Because critics think advertisement is a "waste of money".C.Because customers are encouraged to buy more than necessary.D.Because customers pay more.
选项
A.Because advertisers often brag.
B.Because critics think advertisement is a "waste of money".
C.Because customers are encouraged to buy more than necessary.
D.Because customers pay more.
答案
A
解析
第一段中第二句“Their critics seem to resent them because they have a flair for self-promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛,符合文章的意思。B选项说因为广告浪费钱.虽然文中有提到,但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西,属于推理过度。D选项说因为顾客花的钱更多了,和B选项一样不是批评的原因。故选A。
转载请注明原文地址:https://tihaiku.com/congyezige/1878887.html
本试题收录于:
中学英语学科知识与教学能力题库教师资格笔试分类
中学英语学科知识与教学能力
教师资格笔试
相关试题推荐
Whenitcomestoairlinetravel,perhaps
Whenitcomestoairlinetravel,perhaps
Whenitcomestoairlinetravel,perhaps
Whenitcomestoairlinetravel,perhaps
Whenitcomestoairlinetravel,perhaps
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
随机试题
虽然同一职业中男女的起点工资几乎相同,但是最近有人对男女的工资差别进行了研究,并且预测在可以预见的将来从总体上消除工资差别的可能性微乎其微。这是由多种因
EachtimeKristyIngramtakesarun,herappsareupandrunningbeforeshe
Forthispart,youareallowed30minutestowriteashortessay.Youshouldsta
Doctorsmuststoptellingpatientstofi
药物消除半衰期是血浆药物浓度下降()所需要的时间。A.三分之一 B.三分之二
下列叙述中错误的是()。A所有物质的燃烧焓 B C所有单质的生成焓
2010-18.绞痛一般不见于 A.头颅部B.心胸部C.腰腹部D.脘腹部
甲、乙签订一份二手房房屋买卖合同,约定:“本合同一式三份,经双方签字后生效。甲、
下列销售行为中,应当缴纳增值税的是()。A.销售自来水 B.销售古旧图书
A.mean B.variance C.percentile D.stan
最新回复
(
0
)