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The instant coffee producers thought that ______. [br] As an ad on TV, the prod
The instant coffee producers thought that ______. [br] As an ad on TV, the prod
游客
2025-07-30
25
管理
问题
The instant coffee producers thought that ______. [br] As an ad on TV, the producers of instant coffee would probably show ______.
选项
A、a lazy wife drinking instant coffee
B、a hard-working wife drinking instant coffee
C、a good wife making regular coffee
D、a smiling wife saving on instant coffee
答案
B
解析
题干是:作为电视上的一则广告,速溶咖啡商家也许会展示……。从 Mason Haire的研究中我们得知,家庭主妇最有可能把买速溶咖啡的人看成是懒女人,因此,作为商家,应推出相反的形象来改变这种成见,即勤劳的主妇形象。因此,我们推测商家更有可能展示勤劳主妇作为广告形象。注意:这是推测题,考生可采用反推法,从给出的信息中反推出答案。
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