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  3. Color plays a very important role in selling products. It was not until afte

Color plays a very important role in selling products. It was not until afte

游客2025-07-25  31
问题     Color plays a very important role in selling products. It was not until after 1950 that much attention was even given to what the container of a product looked like. Most products were packaged in wrappers that were designed to protect and deliver. But that has all changed. These days, impulse purchasing (冲动型购物) makes up almost 75 percent of the consumer spending, and if the package fails to express the right message, it might be left sitting alone on the shelf.
    Color is certainly the number one thing when designers settle upon a packaging design. The design teams know that people react differently to different colors furthermore, through a series of testing, certain patterns can be found. Color sends unseen messages to people and most of us react basically the same to some colors. Businessmen use this information to make their product more sellable.
    As consumers, if we are aware of the most eye-catching package, we won’t be able to walk past it without taking a hard look at the product itself. After all, that is what we are really purchasing.
    So what works best for which products? Does the color yellow sell more burgers? Does red work better for cleaning products? Well, just go and take a good look at the products sold in your nearby department store and see how you and your friends react to different colors of the same product. You will get the idea of colors in the store. [br] What were the functions of wrappers?
选项 A、To protect the product.
B、To attract the buyers.
C、To sit on the shelf.
D、To help delivery.
答案 A
解析 本题考查文中细节、第一段中有一句话“Most products were packaged in wrappers that were designed to protect and deliver”说明wrapper的目 的是保护产品在运输过程中不破损。
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