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  3. Now it seems America’s love affair with Barbie may be coming to an end- US sales

Now it seems America’s love affair with Barbie may be coming to an end- US sales

游客2025-06-17  0
问题 Now it seems America’s love affair with Barbie may be coming to an end- US sales of Barbie fell 15% in the first quarter this year, which combined with other problems to see overall profits at the Barbie maker Mattel slump by 73% .
Barbie’s career has spanned hundreds of jobs, and her makers have striven valiantly to keep up with the latest trends. Barbie now uses computers and sends text messages on her mobile phone.
A Barbie-branded range of designer clothes for girls, and branded perfume are also in the pipeline.
But Mattel’s attempts to keep pace with modern life have not always gone down well with customers. One letter to the New York Times following Barbie’s split from long time partner Ken complained that "the breakup-discourages-even insults - permanence and commitment".
Meanwhile, Barbie has some hip new rivals on the scene. MGA Entertainment’s Bratz doll come in a range of different ethnic groups, and boast fashions described as "totally dangerous, totally ferocious and totally cruel". They have won two Toy Industry Association’s Toy of the Year Award, and figures suggest rising sales are eating directly into sales of Barbie.
But analysts say with thought and investment Barbie could still have a future ahead.
                                  Note
                                                                              Feb. 19th
Dear Carol,
Have you seen the news on TV? The American toy maker Mattel will come to Beijing the day after tomorrow. And they will have a Barbie Toy Exhibition in the National Exhibition Center. This morning, I booked two tickets on the internet and I hope you can go with me together to see the exhibition . From it, we can understand the development of (Bardie industry in America. The National Exhibition Center will be opened at 9 that morning, and I will wait for you in front of the center. If you are not convenient on that day, you can contact with me on the telephone number 5673490.
Best wishes
                                                                                 Yours,
                                                                                 Oliver [br] Why is Barbie no longer so popular?
选项 A、Because she never change her features.
B、Because the maker doesn’t like to invest more on her.
C、Because she has met a strong competitor.
D、Because customers are fed up with her.
答案 C
解析
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