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October 1Mr. Nicholas PoulosPresidentPoulos Manufacturing Company8 Ypsilan S
October 1Mr. Nicholas PoulosPresidentPoulos Manufacturing Company8 Ypsilan S
游客
2025-06-15
20
管理
问题
October 1
Mr. Nicholas Poulos
President
Poulos Manufacturing Company
8 Ypsilan Street, GR-10675,
Kolonaki, Athens, Greece
Dear Mr. Poulos,
Here are the sales figures that you asked for.
Product: S-7 Engine (in thousands of units)
The reason that the sales figures for Sweden are lower than those for Finland, Norway and Germany is our company has launched extensive advertising campaigns in Finland, Norway and Germany, but not in Sweden. Next year we will launch an extensive advertising campaign in Sweden. However, the situation is Sweden is more complicated than the situations of the aforementioned countries because of extremely strict advertising regulations in that country.
To be honest, I don’t think we should expect the same kind of success in Sweden that we’ve seen in the other countries.
Cordially,
Patricia Porter
Patricia Porter, Sales Manager
FAX TRANSMISSION
TO: Patricia Porter
FROM: Nicholas Poulos
DATE: October 11
RE: Sales Figures
I understand your concern about the situation in Sweden. Needless to say, I’m disappointed with the sales figures in Sweden. One marketing researcher at our company has tried to persuade me to stop conducting business in Sweden because of the difficulties created by strict advertising regulations.
While I admit that there are problems, I don’t agree that they cannot be solved. I’ve reviewed various new proposals for increasing sales in Sweden, and feel that we should do a feasibility study before adopting them. [br] What does Mr. Poulos imply?
选项
A、Pulling out of the Sweden market is a possibility.
B、He will wait until the advertising campaign starts next year.
C、Ms. Porter reached a premature conclusion.
D、The company should cope with strict advertising regulations.
答案
C
解析
(第二篇文章)普劳斯在给波特的传真中说到:“我也同意有一定困难,但这并不是无法克服的。(I don’t agree that they cannot be solved.)”这暗示波特“过早地下了定论(reached a premature conclusion)”。
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