首页
登录
职称英语
Is market feasibility important or not? Why? Suggested answers: a.Market feas
Is market feasibility important or not? Why? Suggested answers: a.Market feas
游客
2025-06-03
24
管理
问题
Is market feasibility important or not? Why?
选项
答案
Suggested answers:
a.Market feasibility is important. If a business relocates, it has to make market feasibility study beforehand. For example, you need to find a location for the business. A good location may allow a mediocre business to survive, but a bad location may spell failure for the finest of businesses. When you select your location, you need to make your first marketing decision. This requires that you know your product or service, its users (potential customers) , and your competitors.
b.Market feasibility is essential to business strategy. Having adopted an overall business strategy, a firm must assess where it wants to do business. Before making marketing decisions, marketing feasibility study is made. In particular, international marketing managers must address four issues: How to develop the firm’s products; how to price those products; how to sell those products; and how to distribute those products to the firm’s customers. These elements, such as product, pricing, promotion, and place (or distribution), are collectively known as the marketing mix.
c.Marketing feasibility is indispensable to marketing decision. When you make a marketing decision, you need to know your product or service: What will your product or service do? In what situation can it be used (applications)? What problems will it solve? You also need to know your customers: Who are the potential users of your product or service? (What is your customer profile?) How many of them are there in your market area? What was the growth trend in this segment of the population in your market area over the past five to ten years? What are their buying motives? Only by making marketing feasibility study, can you standardize or customize your firm’s marketing mix.
解析
marketing mix市场营销混合效应。marketing feasibility市场营销适宜性,市场营销可行性。standardize使标准化,使规范化。customize 按客户要求制作。pricing 产品定价。
转载请注明原文地址:http://tihaiku.com/zcyy/4102576.html
相关试题推荐
[originaltext]Whowillbeleadingthemarketingworkshop?(A)Intheauditorium
[originaltext]HowcanIgettothesupermarketfromhere?(A)Ihavetobuysom
[originaltext]Isn’tIsabellaShawthenewmarketingdirector?(A)Aboutthemar
TaskSheetforCandidateATaskSheet1A:Marketingresearch:theimportance
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Market
Sometermsusedinjobtitles职位称呼HeadofMarketingDeputyHeadofSalesC
Training:theimportanceofprovidingtrainingforcompanypersonnelSuggesteda
Canyoutellmeaboutyourfuturecareerplans?Suggestedanswers:a.Ihavet
Advertising:howtoensurethatadvertisementsappealtoconsumersSuggestedansw
Grooming?Suggestedanswers:a.IthinkIammoreconcernedaboutpersonalhyg
随机试题
Divorcedoesn’tnecessarilymakeadultshappy.Buttoughingitoutinanunh
WasthemanweknowasShakespearereallytheauthoroftheShakespeareanWo
在合作教学法中,教师扮演的角色包括()。A.在上课前先决定并安排学生于学习小
适于尿沉渣检查的标本是( )。A.首次晨尿 B.随机尿 C.3小时尿 D
隔离开关机构箱内热继电器故障,导致电机不会启动,为危急缺陷。
《港口法》规定:港口经营人负有安全生产的责任,应当遵守国务院交通主管部门制定的港
银行监管的本质实际上是( )。A.系统监管 B.制度监管 C.信息监管
根据《国际贸易术语解释通则2000》的规定,在FOB术语下卖方的责任有( ).
高压钢管验收检验时,对非磁性高压钢管进行外表面无损探伤,应采用的方法是()。A:
适用于烧伤面铜绿假单胞菌感染的药物是A.利福平 B.氯霉素 C.磺胺醋酰
最新回复
(
0
)