首页
登录
职称英语
Is advertising important or not? What factors must one take into account when de
Is advertising important or not? What factors must one take into account when de
游客
2025-06-03
19
管理
问题
Is advertising important or not? What factors must one take into account when developing advertising strategy?
选项
答案
Suggested answers:
a.Advertising is very important. For most companies or firms, especially those selling consumer products and services, advertising is the most important element in the promotion mix. As a firm develops its advertising strategy, it must consider three factors: first, the massages it wants to convey; second; the media available for conveying the message; and third, the extent to which the firm wants to globalize its advertising effort. At the same time the firm must take into account relevant cultural, linguistic, and legal constraints found in various national markets.
b.A popular way to motivate people to spend money is through advertising. The alert consumer has a number of resources at his or her command when choosing goods and services. Advertising is one of the important resources. When you make an overall plan for launching a new product, you have to take several factors into account, such as the advertising form, advertising message, and the advertising budget, or money set aside for buying space in newspapers, magazines, or buying time on television or on the Internet.
c.Advertising is necessary. Merchants inform consumers of products, their uses and prices through advertisements they place in the media. Advertising is especially important in today’s large-scale national market because“word-of-mouth”knowledge about products is impractical. Businesses find advertising useful because it enables them to differentiate their products from those of their competitors. Stereotypes are useful to advertising because they’re basically shorthand. You’ve got thirty seconds to get your main selling point across. And with a stereotype you can establish a theme in tow. A stereotype is consistent and easily identifiable to a whole national group.
解析
promotion mix 促销宣传混合效应。stereotype成规,定型,刻板,老套。word-of-mouth publicity口碑,口头宣传。 differentiate区分,鉴别。shorthand速记,简略表达方式。
转载请注明原文地址:http://tihaiku.com/zcyy/4102575.html
相关试题推荐
Howdoyouseeflextime?Isitimportantornot?Why?Suggestedanswers:a.M
Istimemanagementimportantornot?Why?Suggestedanswers:a.Timemanagemen
Iscompetitionimportantornot?Why?Suggestedanswers:a.Planningisimport
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?Sugg
Ismarketresearchimportantornot?Why?Suggestedanswers:a.Marketresearc
Isadvertisingimportantornot?Whatfactorsmustonetakeintoaccountwhende
Isenvironmentprotectionimportant?Why?Suggestedanswers:a.Ithinkenviro
Introduction/Mainpoints介绍/要点I’llkeepitsimple.Theimportantthingis
HowtooperateawordprocessorItisimportantthatanyoneoperatingaword
BusinessStrategy:thefactorsinvolvedininfluencingmarkettrendsratherthan
随机试题
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
BilingualeducationiscontroversialintheUnitedStates.【C1】______,agrow
Deceptivelysimpleindesign,thesculpturalworksofthismonumentincorporate
Hardshipdidnotendwithfreedom.Therewere(1)______regionalvariationin
[img]Thefollowingisanotice.Afterreadingit[/img][img]youwillfind3
个人信用信息基础数据库系统的建设和完善,有影响和规范个人主要经济活动、逐步形成诚
合成胆固醇、酮体和脂肪酸的共同原料是A:甘氨酸 B:丙氨酸 C:乙酰CoA
下列成语体现了“具体问题具体分析”的有:A.东施效颦 B.量体裁衣 C.入乡
Thedangertotheplanliesin______.A.
“收入-费用=利润”反映资金运动三个静态要素之间的内在联系和企业某一时期的经营成
最新回复
(
0
)