A. to identify a new direction B. to customise your CV C. to cast th

Man: The lecture is so inspiring. Personally, I regard that it is important to create a list of career options you think you’d really enjoy, not just the ones you think you can do. Don’t limit your thinking at this stage. If you really want to be a polar explorer, or start your own jewellery business, put them on the list.  Then research how others changed into these careers. Don’t claim to have degrees or experience you don’t. Remember that many organisations check references. Any inconsistencies could lead to an employer rescinding a job offer.
Woman: Well, jobseekers who ask, "What can I do with my degree/experience?" have it backwards. A good job search should start with you, not your CV. Are you an idea person? Do you have the gift of the gab? Are you good at explaining things to others? Most of us don’t think of ourselves as ’talented’-but look closer, and you’ll find something to guide you towards the sort of jobs you’ll most enjoy. Follow up an interview with a brief courtesy message (an email will do) a few days later. Not many applicants bother with this, and it will  keep  you  at  the  front  of  an interviewer’s mind. It doesn’t take more than 15 minutes to knock out a well-crafted thank-you letter.
Man: Is there crossover between the two fields? If so, use these lists to help identify the types of jobs and industries you are most suited for. Get to know yourself and focus on your strengths. What makes you come alive? Ask yourself what really motivates you? Understand your unique skills, abilities and interests. Dress appropriately for the job you want.  Presentation can make the difference in whether or not you are hired or even the salary you are offered. Dress at least as well as you would when actually turning up to do the job-preferably better. If you feel you look good, you will come across as confident and relaxed.
Woman: Well,  those suggestions are very worthy. Anyway, talking to recruiters in your sector is to establish what they consider to be an above-average CV. If you can afford it, consider asking a CV- writing agency to help you, but only one that comes recommended by someone in your network. As always, there’s a bell curve of skill and you can spend a lot of money to very little effect if you hire the wrong wordsmith,  especially when you aren’t 100% certain who they are. The speaker says that he once assumed the girl who greeted him and asked if he wanted a coffee was a secretary but when she sat down and started the interview he realised she was the boss. It taught me a lot.
Man: Put yourself in the shoes of each recruiter and make sure you’ve emphasised the bits they’ll be most interested in. Don’t use jargon they won’t understand and if your former employers aren’t well-known, explain briefly the nature of each, before detailing what you did there. Consider a video CV if you are in a technical field, but be careful, it’s easy to do this very badly. Produce a 30-second, a 90-second and a five-minute piece for your channel. Make sure that channel on YouTube or Vimeo reflects the professional image you are seeking to cast and track viewing states very closely to assess  if your approach is working. Take a phone in advance to confirm time, place and directions if needed. It’s also worth scouting out the location in advance to check parking, public transport, cafes where you can loiter and so on. If an act of God makes you late, phone and offer to reschedule, but don’t expect to be taken as seriously as the candidate who has the same experience as you who showed up on time.