You will hear part of a talk to a group of business students about the fate

Man: Good morning, ladies and gentlemen. My name is Kevin Conley. I’ve come to talk to you about the development of some legendary car brands.
Jaguar opened its doors in 1922 as Swallow Sidecars, making motorcycles sidecars. In 1945, recognising the dangers of marketing an "SS" car in postwar Britain, the company changed its name, and soon experienced what many see as its finest hour with the introduction of the Jag XK120 in 1948.
In 1960, Jaguar began gobbling up smaller companies, until it became British Leyland, Britain’s largest car manufacturer. But the growth came largely at the expense of the Jaguar brand: it was acquired in 1989 by Ford, which resold it in 2008 — having never once shown a profit — to the Tata group, the Indian conglomerate that also produces the $ 2,500 Tata Nano, the world’s cheapest car.
Rolls-Royce was started in 1904 by engineer Henry Royce and salesman Charles Rolls. The car ran remarkably quietly, earning it the nickname the Silver Ghost as early as 1907.
More than any other make, the Rolls was designed not for the pleasure of the driver — who was usually in the owner’s employ — but for the comfort of the passenger.
Thanks to its airplane business, Rolls-Royce avoided going under in the Great Depression when it absorbed Bentley Motors. The company was nationalised in 1971, and the motors division was resold in 1980. VW thought that it had bought both brands in 1998. But while it controls Bentley and some Rolls trademarks, the actual Rolls name was quietly sold separately.
Volvo was funded in part by a Swedish ball-bearing company(the name is Latin for "I roll")before becoming independent in 1935.
The company favoured automobiles of sturdy construction that could withstand the Scandinavian winters, and it pioneered numerous safety features, creating a reputation that led the National Highway Traffic Safety Administration in 1976 to buy a fleet of Volvos that it used to set national safety standards in the U. S.
Volvo engineers generally overlooked matters of style in their quest for safety, except in the case of the P1800, a fashionable design that was adopted as the car of choice on the TV series The Saint.
In 1999, the company was bought by Ford, where it evolved into more of a luxury brand, competing with the likes of Audi and BMW. Recently, at least two Chinese manufacturers — state-run Beijing Auto Group and privately held Geely Automobile Holdings — have expressed interest in buying Volvo from Ford. The current price is rumoured to be $3 billion, $3.5 billion less than Ford paid for the company.