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  3. How to approach Writing Test Part Two• In this part you have a choice of three

How to approach Writing Test Part Two• In this part you have a choice of three

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问题 How to approach Writing Test Part Two
• In this part you have a choice of three tasks: a report, proposal and piece of business correspondence.
• Look through the three tasks and choose the one which you think you could do most easily.
• Read the task again, underlining the key words. You should note exactly what you are required to do, and who you are writing to.
• The second paragraph of the instructions summarises what you should write, who you are writing it for, and the three or four points that must be included,
• Make an outline plan, with notes for each point. It is best to follow the order of the 3 or 4 points that are stated, as you will lose marks if you leave any out.
• Write your text.
• Try to use a wide range of appropriate vocabulary and grammatical structures.
• You will need to invent some information for this part.
• If you write the report or proposal, you should use suitable headings.
• If you write the business correspondence, you should include suitable openings and closings (e.g. Dear Mrs Smith and Yours sincerely with your signature), but no addresses.
• Make sure the level of formality is appropriate given who you are writing to.
• Check that you have written your answer in 200-250 words.
• After writing, read what you have written, correct mistakes and make improvements. If you want to add anything, use a sign, e.g. *. Put a line through anything you want to omit, You should not rewrite your answer
• Make sure the examiner will be able to read your answer Use a pen and your normal handwriting (do not write in capital letters).
• You should spend about 40-50 minutes on this part.
1. Question 2
•   Your company recently sponsored an event and the head of marketing has asked you to write a report about it.
•   Write your report for the head of marketing,
      •   outlining the reasons for choosing to sponsor the event
      •  describing the positive outcomes of sponsoring the event
      •  explaining the disadvantages that resulted from sponsoring the event
      •   making recommendations concerning future sponsorship activity.
•  Write 200 - 250 words.
Question 3
•   The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this.
•   Write your proposal for the managing director,
     •   identifying the market you propose
     •   explaining the potential advantages of this market
     •   suggesting how the company should approach entering this market
     •   mentioning risks that might be associated with this market.
•   Write 200 - 250 words.
Question 4
•   The organisation you work for has identified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this.
•   Write a letter to the head of the training company, including the following information:
     •  an introduction to your organisation
     •  a description of your company’s training needs
     •  an outline of the form you think the training should take
     •  details of practical considerations relating to the training arrangements.
•  Write 200 - 250 words.
选项
答案 Question 2/Report
To:       Director of Marketing
From:     Sharon Warby
Date:     2 November
Subject:   Amateur football tournament
Background
The company sponsored last month’s finals of the above tournament, as it would be shown on TM. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drinks.
Benefits
We commissioned a market research organisation to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved.
In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year,
Disadvantages
The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially.
The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it would put them off purchasing our products. This is potentially harmful to sales.
Future sponsorship
While sponsorship is a valuable marketing tool, I recommend:
? that care is taken to ensure that sponsorship is not chosen at the expense of other marketing
? that the nature of the sponsorship should be varied, so that our products do not become linked only to sports.
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