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  3. Answer ONE of Questions 2, 3 or 4 below.1. Question 2• You are the Sales Manag

Answer ONE of Questions 2, 3 or 4 below.1. Question 2• You are the Sales Manag

游客2025-05-31  9
问题 Answer ONE of Questions 2, 3 or 4 below.
1. Question 2
• You are the Sales Manager of your company. You have been asked by your Managing Director to write a report about the computer sales situation of the previous quarter.
• Write your report, including the following information:
   • the sales in different markets:
   • the comparison between the sales of the laptop computer and the desktop computer;
   • the conclusions about the sales;
   • the suggestions for future sales strategy.
• Write 200--250 words on the separate answer paper provided.
2. Question 3
•  As China further speeds up developing the western part of the country, you are considering establishing a branch in Xi’an The Chairman of the Board has asked you to write a proposal saying why a branch should be opened in Xi’an.
• Write the proposal, explaining the reasons why you think a branch should be opened in Xi’an, and include the following points:
   • the size of the branch;
   • the reasons for opening the branch;
   • the budget for opening the branch;
   • how to manage the branch.
• Write 200-250 words on the separate answer paper provided.
3. Question 4
• You have received a letter from Sunny Company concerning the goods your company sells to them.
• Writer a letter to Sunny Company, advising them that the first order for 30 TV sets has been shipped. In order to attract more orders, you should include the following points in your letter:
   • you have some new types of the products to supply;
   • you can offer more discounts to regular customers;
   • ask about the end-users comments on the goods supplied;
   • you promise that the terms and conditions will be better on a large order.
• Write 200-250 words on the separate paper provided.
选项
答案 　　　　　　　　　　Report on Computer Sales of Last Quarter of Our Company
Findings:
   Generally speaking, the sales volume of the previous quarter rose by 15 per cent compared with the same period of last year. The total volume was US$ 9, 800,000.
1. In the domestic market: The total volume was US$ 4,121,000.
  (1) Sales in coastal cities such as Shanghai, Xiamen, etc. sharply increased because of the quick economic development in those areas. The sales volume was US$2,201,000;
  (2) Sales in inland areas, on the other hand, were not so good. The sales volume was only US$1,920,000.
2. In the international markets: The total volume was US$5,679,000.
  (1) Sales in the countries of South-East Asia such as Singapore, Thailand, and so on, decreased. This is owing to the fact that our products are a little out of date;
  (2) Sales in the USA, Canada, and Mexico grew steadily, increasing by 10 percent compared with the period of last year. The sales in the EU, however, dropped slightly, because some powerful competitors from Japan are doing very well there.
3. Sales of laptop computers accounted for 36 per cent of the total sales volume.
Conclusions:
There is a good prospect in coastal markets of China. Potential markets in South-East Asia still exist. Besides, the sales in USA are promising.
Recommendations:
(1) Some capable sales force should be sent to the inland areas of China to develop markets.
(2) New models of our products should be developed to meet the increasing demands.
解析
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