首页
登录
职称英语
•Read the extract below about advertising.•For each question 31-40, write one w
•Read the extract below about advertising.•For each question 31-40, write one w
游客
2025-05-29
58
管理
问题
•Read the extract below about advertising.
•For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
Is More Advertising Needed
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America’s big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.
Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales. [br]
选项
答案
ON
解析
转载请注明原文地址:http://tihaiku.com/zcyy/4095863.html
相关试题推荐
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-re
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourp
Askingquestions征询Canyoutakeamessage,please?Ishefreelaterthisaf
Askingquestions查询Howdoyoudothemarketresearchforanewproduct?Who
Tellingyouraudiencethattheycanaskquestions请听众提问Ifyouhaveanyquestions
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-rel
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-rel
Practisediscussingthistask,andthequestionswhichfollowit,withapartner
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listed
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listed
随机试题
[originaltext]W:Interestedinthisbook?Thisisourbestsellerthisweek.M:
近年来,有关部门组织实施了多个引导高校毕业生到基层就业的专门项目,主要包括()A
什么是糖尿病,最准确的答案是()。A.胰岛素相对或绝对不足导致糖、脂肪、蛋白、
初步认识形、色与肌理等美术语言属于( )学习领域第二学段的目标。A设计.应用
上述哪项为新生儿肺不张表现A.出生后6小时内出现呼吸困难,发绀进行性加剧,甚至呼
控制性详细规划修改涉及城市总体规划、镇总体规划的强制性内容的,应当先修改(
根据《未成年人保护法》,不得允许未成年人进入的场所有()。A.私人美术馆
一般认为结算业务是一种( )。A.委托代理关系 B.债权债务关系 C.保管
GPS测量定位中,由于利用了()技术,使其精度得到大幅度提高。A.多路径效应
下列关于良好的医患关系的重要性叙述错误的是A.提高医生的社交能力 B.使患者逐
最新回复
(
0
)