•You will hear five short recordings. Five people are talking about their experi

F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.

M: When we meet potential customers on a face-to-face basis, we always ask for permission to email them information about our services. Before writing an email, I always think about why I’m sending it; what I want to say and what reaction I want. Before clicking send button, I always review the email and try to put myself in the shoes of the customer——if I feel uncomfortable, I rewrite it or don’t send it.