[originaltext]Joanna: Thanks. Now there are two things I’d like to tell you. Co

Joanna: Thanks. Now there are two things I’d like to tell you. Could we take the regular advertising programme first?
John: OK.
Joanna: Well. I’m changing the style of our advertisements. I think the old slogan "H&G is your guarantee" is a bit out of date now.
John: I agree it’s old-fashioned, but it’s been part of our publicity for so long now that it’s almost a household expression.
Joanna: I think we should change it. We need to project a forward-looking image. You know modern efficiency plus elegance and old-time product reliability.
John: I certainly think it applies to the new desk range, but I’m not so sure about…well, the old "steadies" like the "Windermere" range, for instance. That’s run for years, and it’s still selling well. That style of desk is still far from the end of its product life cycle.
Joanna: If you think that. I won’t change the slogan for that range. The advertising agency is all for keeping it, too.
John: And we’ve got a lot of old customers who trust our reputation, so let’s keep the new campaign for the new lines.
Joanna: Right. Now we come to the new desk range, the "Standfirm". I’m very excited about this. It’s an attractive range.
John: I think so too. We’ve got great hopes for it.
Joanna: I’ve planned a campaign. We’ll run it for two months before the official launching, and that, as you know, is to be at the International Office Equipment Exhibition. Here are the suggested layouts. What do you think of this one?
John: The girl is marvelous. But where are the desks?
Joanna: That’s the idea. Here is the perfect secretary, the ideal office: all the boss needs. How is one of our magnificent "Standfirm" desks to complete the picture? Details will be given later.
John: Splendid. Now what about the direct mail shot?
Joanna: We’ll dispatch that to two thousand potential customers. I think it should go out a few weeks before the exhibition.
John: How’s the exhibition stand coming along?
Joanna: It’s the first time we have a stand at this particular exhibition. I got hold of an exhibition contractor to design and build it for us. I’ve been to the stand designers’ to see how they’re getting on. From the drawings it’s going to look very nice indeed.
John: Are we going to see it before the exhibition? I think we should see it assembled first, before it’s delivered in pieces to the exhibition site. Or many things can go wrong.
Joanna: Well. I’ve been authorised expenditure for this quarter in excess of my budget, and the contractors charge an extra fee, so I’ll take a chance on it.
John: OK.
Joanna: Now the next thing is…I think it’s very important that we should have a launching ceremony here at the factory. I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write-up in their paper.
John: Why not ask Grant to give a speech?
Joanna: Good idea! We’ll have a blue executive-type "Standfirm" desk draped in purple cloth at one end of the Board Room. All Grant will have to do is to pull a cord.
John: Exposing our beautiful new desk to an eager world!
Joanna: Yes, that’s it. And another desk like it will be on display on our stand at the exhibition, complete with leather blotter, telephone, inner-office communication system. Everything the ambitious executive dreams of sitting in front of.
John: Just the job. Don’t forget the real pretty secretary standing by to answer questions on prices, and so on.
Joanna: Oh, I won’t forget that. I’ll be interviewing some girls with exhibition experience tomorrow.
    (On the site of the exhibition)
Peter: John! Are you there? How is the standing going? I heard from Sally that the contractors are behind schedule.
John: Isn’t it frightful! Joanna telephoned me from this madhouse earlier this afternoon, and I came here at once. The stand contractors have got two carpenters ill.
Peter: The exhibition opens tomorrow morning.
John: Don’t remind me. At this moment I never want to hear the word exhibition ever again.