首页
登录
职称英语
•You will hear a talk presented by a reporter. This talk is about deceptive pack
•You will hear a talk presented by a reporter. This talk is about deceptive pack
游客
2025-05-24
22
管理
问题
•You will hear a talk presented by a reporter. This talk is about deceptive packing.
•For each question 23—30 mark one letter (A, B or C) for the correct answer.
•After you have listened once, replay the recording.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、they hate to see any changes in things they are familiar with
B、the unit price for a product often rises as a result
C、they have to pay for the cost of changing package sizes
答案
B
解析
消费者之所以关心包装大小的变化,主要还是因为商品单价也会随之增长。从“The manufacturer who increase the unit price of his prouduct by changing his package size to lower...”可知。
转载请注明原文地址:http://tihaiku.com/zcyy/4088226.html
相关试题推荐
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(2
•Youwillhearatalkpresentedbyareporter.Thistalkisaboutdeceptivepack
Inacountryplaguedbyskyrocketingsick-leavecosts,anewsurveypresented
Inacountryplaguedbyskyrocketingsick-leavecosts,anewsurveypresented
Inacountryplaguedbyskyrocketingsick-leavecosts,anewsurveypresented
随机试题
CrossCulturalAdvertisingAsuccessfulcrossculturaladvertisingcampaignlarg
Hollywood’strueheroesarelosingtheirjobs.Stuntpeople(替身演员)whoenter
剖到的窗有几处?() A.4 B.5 C.6 D
《草原小姐妹》取材于蒙古族龙梅、玉荣与暴风雪博斗,保护集体羊群的事迹,主题富有蒙
胸部手术麻醉选择正确的是A.静脉麻醉 B.硬膜外阻滞麻醉 C.胸段硬膜外阻滞
当HBV前C区1896位核苷酸基因突变导致终止密码出现时,可导致那种抗原消失A.
某老年社区为提高辖区内老年糖尿病患者的管理水平,引进某健康管理机构为糖尿病患者进
患者,女,67岁。从外地到北京某医院看病,医生给她开具了该院自制的某外用制剂。
氯霉素的抗菌作用是由于A.抑制氨基酰-tRNA与原核生物白体结合 B.抑制氨基
巨噬细胞对外源性抗原加工处理和递里过程不包括A.抗原降解成抗原肽 B.吞噬体形
最新回复
(
0
)