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You will hear an interview with Dr. Aishwarya Rai. For each question(23-
You will hear an interview with Dr. Aishwarya Rai. For each question(23-
游客
2025-05-24
17
管理
问题
You will hear an interview with Dr. Aishwarya Rai.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording. [br] India IS NOT known globally for its talents in
You will hear an interview with Dr. Aishwarya Rai.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
You have 45 seconds to read through the questions.
[Pause]
Now listen, and mark A, B or C.
Man: So-called medical tourism is on the rise for everything from cardiac care and plastic surgery to hip and knee replacements. As a recent Bollywood Business School case study written by Dr. Aishwarya Rai, the globalization of health care also provides a fascinating angle on globalization generally and is of great interest to corporate strategists.
Woman: Be an honour.
Man: What led you to research and write this case?
Woman: I travelled to India. It was so amazing to find "first-world health care at emerging-market prices" as the case says. Often better care — by which I mean technologically first-rate care with far greater "customer service" and accessibility — is available in parts of India than in my neighbourhood in Boston.
Man: A lot of entrusting medical care to different locations is about a psychological fear of the unknown.
Woman: For a long time I’ve been interested in studying world-class companies in developing countries. For me and my colleague Salman Khan, India has served as an intellectual laboratory. So I’ve always been anecdotally aware of the possibility that people could benefit from India’s soft assets, so to speak. In this case that means skilled health-care professionals — doctors, nurses, technicians, etc. The fact that the cost of living is so much lower in India means that the same service is possible at a fraction of the price elsewhere.
Man: Why is India gaining importance for medical tourism?
Woman: India is encouragingly less "scary" now. An important strategic challenge for developing-country hospitals is to reduce the psychological fear.
Man: What other factors support the rising popularity in medical tourism?
Woman: India is rising because there’s just a ton of very well-trained doctors just like there is a ton of well-trained engineers. Over the decades, many engineers have relocated to Silicon Valley, but for doctors it remains the case that barriers to enter the U.S. medical profession are still large.
Man: India is known for its pool of engineering and mathematical talent for software, offshoring and outsourcing. Is that the case medicine, too?
Woman: Absolutely. In the 1950s and ’60s, the Indian government invested a lot in higher education. By now, there is at least a small handful of medical institutes which are really first-rate, and the doctors they produce are extremely well trained. India has had a unique competitive advantage as a result of this deeper pool of technical knowledge and the fact that it is simply a large country and has more people.
Man: What’s the outlook for China, India’s larger and more populous neighbour?
Woman: I would expect to see dynamics in China similar to what is happening in other parts of Southeast Asia. China frequently makes the news for stem cell therapies that are not allowed in the West. So while I think India has some unique features it is not strictly unique.
Man: How do you apply a strategic point of view to medical tourism?
Woman: From a strategic point of view, you can move the output or the input. Applying this idea to human health care sounds a bit crude, but the output is the patient, the input is the doctor. We used to move the input around, and make doctors go to new locations outside their country of origin. But in many instances it might be more efficient to move the patients to where the doctors are as long as we are not compromising the health care of the patients.
选项
A、outsourcing.
B、IT.
C、fashion design.
答案
C
解析
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