• You are responsible for planning the magazine advertising of your company’s

游客2025-05-23 31

问题 • You are responsible for planning the magazine advertising of your company’s new product, which is polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
• Write a letter to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him for any other information that you require.
• Write 128-140 words.
Dear Ms. Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company:          Autocar Products
Name of Product:          Supergloss
Details of Advert.       1/2—page black and white
Advert Will Appear in:    June, July and August issues of the magazine
Cost of Advert,          $350 per issue (3 issues=$1050)
Discount:                5 % for early booking
Total Cost:             $997. 50
We trust that this is satisfactory.
Yours sincerely,
                              Memo
To:    Cathy Beddington
From: John Humphrey
Re:    New Product Advertising
The Managing Director has approved an increase of budget on this campaign, so we can go for colour advert, six issues. Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount. Also tell them to get the product name right—Supagloss.
Thanks

选项

答案 Dear Mr. Ellwood.
   Thank you for your last letter. Here are the changes to the advertisement booking. Because the Managing Director has approved an increase of budget on this campaign. we can change the black and white advert to a colour advert. Instead of 3 issues. we now book 6 issues. What’s more. please get the name of the product right—Supagloss. Is it possible to give us a bigger discount?
   I will look forward to receiving the information from you.
                                                            Yours sincerely，
                                                            Ms. Beddington

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