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Write to an old customer with whom business has shown a tendency to become slack
Write to an old customer with whom business has shown a tendency to become slack
游客
2025-05-23
17
管理
问题
Write to an old customer with whom business has shown a tendency to become slack, and draw his attention to your new products which represent a great improvement on some of the models he has sold successfully. Stress the importance of an early order as other buyers are showing their interest in these goods.
Write a letter with 120-140 words.
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答案
Dear Sir,
Three years ago we had the pleasure of supplying you with a number of switchgears. Since then we have received no order from you. Perhaps our previous products did not fit your requirements.
Now we wish to inform you that we have just introduced our latest high voltage switchgear on to the market. Our research engineers have finally come up with the answer to some of those problems you had with high voltage currents. The present product is insulated with a special resin which is as tough as metal, crack-resistant, and very economical, and have passed test run by our engineers.
We are sure that your chief engineer will want to inspect mis gear, and see it in operation, and our agents in Beijing, ABC Engineering Components, Ltd , will be happy to arrange a demonstration at any time.
Specifications and a price-list are enclosed, and we expect to have your favorable response.
Yours sincerely,
xxx
解析
本文是对商务信函的考查,内容要求是给一位生意经营趋于下滑的老顾客写一封信以介绍新产品。内窬方面,主要有提请他关注你的新产品,新产品有了很大的改善,这新产品试售也很成功,强调早下订单的重要性因为其他顾客对此也很感兴趣。文章的格式要按章商务信函的格式完成,因信件的目的是双方建立商务往来,所以对新产品的介绍要详细,所提供的服务要周到,语言上要谦虚礼貌。
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