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•You are Marketing Director of a supermarket. You have been asked to prepare a s
•You are Marketing Director of a supermarket. You have been asked to prepare a s
游客
2025-05-23
19
管理
问题
•You are Marketing Director of a supermarket. You have been asked to prepare a short proposal for your board of directors on the restructuring of your supermarket.
•Look at the information below, on which you have already made some handwritten notes.
•Then, using all your handwritten notes, write your report.
• Write 120-140 words.
选项
答案
This proposal provides some suggestions for the redistribution of our supermarket stock clerks.
Table 1 indicates that our staffing levels at Food & Grocery and Jewellery & Watches are basically satisfactory,but that more stock clerks are needed in two other departments: Clothing and Footwear & Leather. Sales of shoes and other leather goods have increased more than tenfold over the last two years,while consumer needs for clothing have risen to 55% and will keep expanding. The present distribution of stock staff in these two departments (5% each)is clearly out of proportion, especially when compared to staff levels in Consumer Durables.
Based on the fact that Consumer Durables is clearly overstaffed, it is suggested that some 50% of these stock clerks be transferred to the Clothing and Footwear & Leather Departments so as to double their present numbers.
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