首页
登录
职称英语
•Read the text below about different kinds of consumer goods. •Choose the best
•Read the text below about different kinds of consumer goods. •Choose the best
游客
2025-05-20
22
管理
问题
•Read the text below about different kinds of consumer goods.
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D).
In the field of marketing, consumer goods are classed according to the way in which they are
(19) The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be (20) that all of these types are based on the way shoppers think about products, not on the (21) of the products themselves. What is regarded as a convenience (22) in France (wine, for example) may be a specialty in the United States.
People do not (23) a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy. The buying of convenience goods may be done (24) , as some families buy groceries once a week. Sometimes convenience products are bought on (25) : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search.They (26) prices, quality, and styles, and may visit a number of stores (27) making a decision.Buying an automobile is often done this way.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration (28) Specialty goods can (29) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not
(30) want or need or may not even know about.
(31) or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be (32) standard services, such as life insurance, for which most people will usually not (33) shopping. [br]
选项
A、spot
B、action
C、presence
D、impulse
答案
D
解析
本题考查的是短语buy sth.on impulse的用法,它的意思是“凭一时冲动购买某物”。另外还有impulse。buying这样的说法,如She often makes impulse buying of things she does not really want.(她常常凭一时冲动购买自己并非确实需要的商品)。
转载请注明原文地址:http://tihaiku.com/zcyy/4084471.html
相关试题推荐
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswer
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswer
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswer
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswer
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswer
Consumersareconcernedaboutthechangesinthepackagesize,mainlybecause__
Consumersareconcernedaboutthechangesinthepackagesize,mainlybecause__
Consumersareconcernedaboutthechangesinthepackagesize,mainlybecause__
•Youwillhearfiveshortrecordingsaboutdifferentdepartmentsofanorganisat
•Youwillhearfiveshortrecordingsaboutdifferentdepartmentsofanorganisat
随机试题
Amongthelowestofthejudicialranks,justicesofthepeaceneverthelessfrequ
[originaltext]M:It’ssocoldnow,butthismorningitwassohotandsunny.I
DelayedDeliveryStellabadbeenpreparedforherhusba
Itdidn’tlooklikeAmerica,theexodusofstunnedrefugeeswadingthrought
[originaltext]W:Oh,Jack.I’mgladIcaughtyou.IwanttotellyouIhaveto
党对待犯错误的同志的基本方针是()A.严肃处理 B.惩前毖后,治病救人 C.
下列商标中,属于按照是否享受法律保护分类的有()。A、联合商标 B、非注册商
患者,男性,55岁,脑血栓形成溶栓治疗,病情危重,需要随时观察,以便进行抢救。护
如何理解教学要面向全体学生?
外皮薄,多破裂反卷,易剥落,气微、味极苦的药材是A.玄参 B.苦参 C.当归
最新回复
(
0
)