首页
登录
职称英语
Look at the statements and the materials about marketing disasters below.Which
Look at the statements and the materials about marketing disasters below.Which
游客
2025-05-20
31
管理
问题
Look at the statements and the materials about marketing disasters below.
Which story (A, B, C or D) does each statement 1-7 refer to ?
For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of the letters more than once.
A
Hoover offered any customer who spent at least £ 100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for £ 19 million.
B
A large computer hardware retailer positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0% interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid them.
C
Lever Brothers rushed Persil Power onto the market to coincide with a rival company’s launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulated.
D
’The best has been made even better.’ said the Chairman of Coca-Cola about its decision to change the flavour of Coke for the first time in its 99-year history. However, of the 150 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch the old Coke as Coke Classic three months later.
1 Don’t change something which is already a proven success.
2 Don’t spend more on the promotion than the product.
3 Don’t let competitors dictate your strategy.
4 If things go wrong, change the name.
5 A marketing mistake can put a company out of business.
6 Doing things too quickly can produce disastrous results.
7 Work out the exact cost of a promotional gift. [br]
选项
答案
B
解析
" 市场营销的错误会导致公司破产。" B段中有" serious cash flow problems forced the company into liquidation…" ,所以B对。
转载请注明原文地址:http://tihaiku.com/zcyy/4084090.html
相关试题推荐
•Lookatthestatementsbelowandtheadviceoffourmarketexpertsontheoppo
•Lookatthestatementsbelowandtheinformationabouttrainingcourses.•Which
•Lookatthestatementsbelowandtheinformationabouttrainingcourses.•Which
•Lookatthestatementsbelowandtheinformationabouttrainingcourses.•Which
•Lookatthestatementsbelowandtheinformationabouttrainingcourses.•Which
•Lookatthestatementsbelowandtheinformationabouttrainingcourses.•Which
•Readthetextbelowaboutmarketinginformation.•Inmostofthelines34—45
•Readthetextbelowaboutmarketinginformation.•Inmostofthelines34—45
•Readthetextbelowaboutmarketinginformation.•Inmostofthelines34—45
•Readthetextbelowaboutmarketinginformation.•Inmostofthelines34—45
随机试题
[originaltext]Canyouhelpme?[/originaltext]A、I’mafraidnot.B、That’sallrig
PassageThree[br]Whatisthepurposeofthispassage?Toshowthebenefitsofl
Bob:It’slate.Ihavetosaygoodbye.Mrs.Black:______A、Whydoyouwanttogo
HowAdvertisementIsDone?Thelanguageoftheadvertise
建安著名诗人曹植的诗歌代表作之一是()A.《短歌行》 B.《燕歌行》 C.
下列各项中,属于概算定额编制对象的是()。A:单位工程 B:分项工程和结构构
诊断癫痫主要依据()A.头颅CT B.SPECT C.头颅MRI D
共用题干 1.Internetuseappearstocausea
甲银行以1亿元授信额度与乙公司设定了最高额抵押权,一年内先后借给乙公司3000万
有两种理想气体,第一种的压强记做p1,体积记做V1,温度记做T1,总质量记做M1
最新回复
(
0
)