首页
登录
职称英语
Look at the statements below and the article about pricing on the opposite page.
Look at the statements below and the article about pricing on the opposite page.
游客
2025-05-19
17
管理
问题
Look at the statements below and the article about pricing on the opposite page.
Which section (A, B, C or D) does each statement (1-7) refer to?
You will need to use some of these letters more than once.
Getting the price right
A
Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative’s laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C
Many of today’s managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers’ ’elasticity’-how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D
One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits. [br] the first sector to price products according to how much customers were prepared to spend
选项
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/4083505.html
相关试题推荐
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostoft
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostoft
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostoft
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostoft
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
Readthearticlebelowabouttimemanagementandmoney.Inmostofth
随机试题
To:ParvatiMalikFrom:ChandrikaRaoDate:October2Subject:GPDSeminar
Evenifalmostnothingisknownabouttheneuroanatomyofsymboling,agreat
Whydoesthewritermention"athief"inthefirstparagraph?[br]Accordingto
Ironically,intheUnitedStates,acountryofimmigrants,prejudiceanddis
Sinceit’sourfirsttimetoworktogether,pleasesendinformationdescribingt
人们希望得到尊敬和社会的认可,这属于( )。A.生理需要 B.安全需要
下列各项中,不属于胎毒常见并发症的是A.丹毒 B.湿疹 C.胎黄 D.硬肿
具有"行气散结,降逆化痰"功效的方剂是()。A.枳实薤白桂枝汤B.半夏厚朴汤C
关于审慎性监督管理谈话制度作用的表述,正确的有()。A:使监管人员及时了解银行业
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)