2. 职称英语
  3. Read the article below about planning for exhibitions.Choose the best sentence

Read the article below about planning for exhibitions.Choose the best sentence

游客2025-05-19  35
问题 Read the article below about planning for exhibitions.
Choose the best sentence from the list A-G to fill each of the gaps.
For each gap (8-12), mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
                    Tips for Attending a Trade Fair
    A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) G
    A standing manager should be appointed from the start.
    If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
    Forward planning of budgets is essential. (8).............
    A trade fair is an ideal and highly effective platform for new product launches.
    (9) ............. Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.
    Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) .............
    (11)............. The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
    Judy Coulter, Marketing Director of ADC Exhibitions says: "We realize how important it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12)............. "
A Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
B Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
C Research by the Exhibition Marketing Group shows that 61 % of visitors are attracted to exhibitions by new products and technology.
D The costs of exhibition space, transportation, and other related issues need to be considered well in advance.
E The success of any show is greatly influenced by the way exhibitors market themselves.
F A number of exhibition organizations also provide free guides and services.
G A number of fundamental decisions should be taken in advance. [br]
选项
答案 C
解析 C选项意思是：展览市场研究小组研究得出61％的参观者会被展览中的新产品和新技术吸引。这里是在介绍展览对于新产品和新技术的重要性，正好和此题前一句论点，认为展会是个推介新产品的绝佳平台相呼应，成为有力佐证。故选C。
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