2. 职称英语
  3. Read the article below about Reebok. For the question 13—18, mark one letter A,

Read the article below about Reebok. For the question 13—18, mark one letter A,

游客2025-05-19  23
问题 Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
    Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores. [br] One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that______.
选项 A、yuppies usually evokes a negative image
B、they believe that their shoes are popular with people of different age groups
C、new production lines have been added to produce inexpensive shoes
答案 B
解析 问题是“锐步公司管理人员之所以不喜欢他们管理部门生产的鞋被称为是‘雅皮士的鞋’的原因之一是……”。答案信息在第一段，开头就指出管理者们不喜欢被这样称呼，接下来列举了他们针对不同客户群开发出来的多种多样的产品，最后的一句话是总结all of which should attract new and varied groups of customers(所有这些产品应该能够吸引新的和不同的客户群)，说明他们的产品是多样的，不是单一的。所以答案B“他们相信其生产的运动鞋能够受到不同年龄段的人的欢迎”是正确的。
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