2. 职称英语
  3. Look at the statements below and the book review on the opposite page. Which se

Look at the statements below and the book review on the opposite page. Which se

游客2025-05-18  35
问题 Look at the statements below and the book review on the opposite page.
Which section of the article(A, B, C or D)does each statement(1 -7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 It includes discussion about the initiation behind the sales.

A                     GREAT SALES CAMPAIGNS
This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products.
B                THE AUTOMOTIVE INDUSTRY TODAY
Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.
C                THE EXECUTIVE’S HANDBOOK
This new edition of The Executive’s Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.
D                LEAD YOUR COMPANY TO SUCCESS
This is a collection of in-depth interviews with some of the world’s top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves. [br] The book describes how a number of top companies have marketed their products.
选项
答案 A
解析 题目关键词“marketed their products”，题目意为“书中介绍了几个顶尖企业如何营销自身的产品”，与A段中：“It provides examplesof how major consumer brands，like…have beenpromoted in magazines and newspapers．”相符。
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