2. 职称英语
  3. Look at the statements below and the article about pricing strategy on the o

Look at the statements below and the article about pricing strategy on the o

游客2025-05-18  12
问题     Look at the statements below and the article about pricing strategy on the opposite page.
    Which section(A,B,C or D)does each statement(1-7)refer to?
    For each statement(1-7), mark one letter(A,B,C or D)on your Answer Sheet.
    You will need to use some of these letters more than once.
Example:
0 You need to know what price your customer would like to pay for the products.

                    How to Determine a Pricing Strategy
A There is no way to determine how much to charge for your products or services if you don’t know how much your customers will pay. Study their demographics and income levels, and learn about their spending habits. If you can’t afford to spend a lot on market research, " Inc." magazine recommends sending out surveys to your customers themselves. If you see that there are several categories in your market and they exhibit different spending styles, choose one.
B You can’t price a product in a vacuum, you need full details about what’s coming out of your pocket to figure out how much you need to charge to put money back in. Consider all of your costs—parts, labour, overhead, operating expenses, rent and anything else your business uses. Spread this number out over a few months’ time to see how much money you need to make per month just to break even.
C Once you know how much you are spending, choose a number over and above that to be your profit margin. The price you charge for your product has to do more than cover expenses: it has to provide the incentive for you to be in this business altogether. Consider how much money you want to walk away with, and factor that number into your pricing when you estimate how much you are going to sell.
D You don’t want to be too off in any direction from the going rate for similar products. Customers know more or less what your product is already worth, based on what your competitors are charging. If you bring some new value to the market, you can surely charge a bit more, but not too much more. Similarly, if you charge too little, customers may perceive your company as cheap. [br] Knowing the price of your competitors is necessary when you’re going to price your products.
选项
答案 D
解析 题干意为：了解竞争对手的价格对于你设定产品价格是必要的。D段指出Customersknow more or less what your product is already worth，based on what your competitorsare charging．即：顾客已经从你的竞争对手的定价中或多或少地了解了你的产品价值。因此可以判断，定价时很有必要了解竞争对手的定价，“based on what your competitorsare charging”与题干中的“Knowing the price of your competitors is necessary”相吻合。
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