2. 职称英语
  3. Read the article below about crisis management. Choose the best word to

Read the article below about crisis management. Choose the best word to

游客2025-05-18  36
问题     Read the article below about crisis management.
    Choose the best word to fill each gap from A,B,C or D on the opposite page.
    For each question(19-33), mark one letter(A,B,C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                            Crisis Management
    Crisis management is a(0)A organisational function. Failure can result in serious harm to stakeholders, losses【C1】______an organisation, or end its very existence. Public relations practitioners are an【C2】______part of crisis management teams. So a set of best practices and lessons gleaned from our【C3】______of crisis management would be a very useful resource for those in public relations.
    There are plenty of definitions for a crisis. For this entry, the definition【C4】______key points found in the various discussions of what【C5】______a crisis. A crisis is defined here as a significant threat to operations that can have negative【C6】______if not handled properly. In crisis management, the threat is the potential damage a crisis can【C7】______an organisation, its stakeholders, and an industry. A crisis can create three【C8】______threats: public safety, financial loss, and【C9】______loss. Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives. Crises can create financial loss by【C10】______operations, creating a loss of market share/purchase intentions, or spawning lawsuits related to the crisis. As Dilenschneider【C11】______in The Corporate Communications Bible, all crises threaten to tarnish an organisation’s reputation. A crisis reflects poorly on an organisation and will damage a reputation to some【C12】______. Clearly these three threats are interrelated.
    Effective crisis management handles the threats sequentially. The primary 【C13】______in a crisis has to be public safety. A failure to address public safety 【C14】______the damage from a crisis. Reputation and financial concerns are considered after public safety has been remedied. Ultimately, crisis management is 【C15】______to protect an organisation and its stakeholders from threats and/or reduce the impact felt by threats. Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on an organisation and its stakeholders.
Example:
A critical B extended C prolonged D explored
[br] 【C3】
选项 A、intelligence
B、knowledge
C、definition
D、information
答案 B
解析 此处考查名词辨析。此处句意为：所以从我们的危机管理知识中积攒出一套好的实践与经验，对于那些从事公关的人们来说是非常有用的资源。B项正确，knowledge of crisismanagement意为“危机管理的知识”；另外，A项意为“智商，情报”；C项意为“定义”；D项意为“消息，信息”。
转载请注明原文地址:http://tihaiku.com/zcyy/4081219.html
相关试题推荐
随机试题
最新回复(0)