2. 职称英语
  3. Read this text taken from an article about franchising. Choose the best

Read this text taken from an article about franchising. Choose the best

游客2025-05-18  16
问题     Read this text taken from an article about franchising.
    Choose the best sentence from the opposite page to fill each of the gaps.
    For each gap(8-12), mark one letter(A-G)on your Answer Sheet.
    Do not use any letter more than once.
    There is an example at the beginning(0).
                            What is Franchising
    Franchising is one of three business strategies a company may use in capturing market share.(0)G .
    Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them.【P1】______
    Franchising is a network of interdependent business relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, i. e., to get and keep more customers than their competitors.
    Other franchisees and company operated units are not your competition.【P2】______. They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers’ familiarity with and trust in the brand.【P3】______
    Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
    A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt. 【P4】______.
    In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee. Each franchise system uses precise methods to service and satisfy the customer.
    【P5】______. Because customers don’t like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand.
    Franchising is successful because we are people of habit and are brand-driven when we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or service delivered to us the same way all the time.
Example:
A So in this respect you are working as a team with others in the system.
B By documenting these practices, the franchisor institutionalises the buying experience.
C Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.
D It is a method for distributing products and services that satisfy customer needs.
E Under the help of them, franchisors can easily enjoy the convenience brought by franchising.
F On the contrary, both of you are partners under the same system.
G The others are company owned units or a combination of company owned and franchised units. [br] 【P1】
选项
答案 D
解析 本段前两句对特许经营这种商业战略进行解释说明，表明它是与消费者有关的商业策略和营销体制。而第二句是围绕第一句话展开的。为了争取和留住消费者，还有哪些方面的工作可做?据此，可以推断出所缺句子也是围绕主题句展开，并且与企业通过这一体制为消费者做的工作有关。而D项意为：这种战略或经营体制把满足消费者需要的产品和服务提供给他们，符合文意要求。
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