2. 职称英语
  3. Read the article below about the concept of marketing. In most of the li

Read the article below about the concept of marketing. In most of the li

游客2025-05-17  0
问题     Read the article below about the concept of marketing.
    In most of the lines(34-45),there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
    If a line is correct, write CORRECT on your Answer Sheet.
    If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
    The exercise begins with two examples(0 and 00).

Marketing
0 What does the term marketing really mean? Many people mistakenly think
00 of it as advertising and selling. Given out the number of commercials on television,
【M1】in magazines and on newspapers and all the signs and offers in and around the
【M2】shops this is not surprising. However, the advertising and selling are only two
【M3】of several marketing functions, and not necessarily the most important ones.
【M4】The most basic concept underlying marketing is that all of human needs. We
【M5】have many needs including ones such as affection, knowledge and a sense
【M6】of belonging as well as the physical need for food, warmth and one shelter. A
【M7】good deal of our lives is devoted to obtaining what will satisfy by those needs.
【M8】Marketing can thus be defined as any human activity which it is directed at
【M9】satisfying needs and wants by creating and exchanging goods and value with others.
【M10】Marketing has become a key factor in the achieving success of western businesses.
【M11】Today’s companies face with stiff competition and the companies which can best
【M12】satisfy customers’ needs are those which they will survive and make the largest profits. [br] 【M10】
选项
答案 THE
解析 此处句意为：营销是西方生意场上成功的关键。此处的western businesses不是特指，故定冠词THE多余。
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