首页
登录
职称英语
The first sale of his Konka was______. [br] [originaltext] "I actually sold
The first sale of his Konka was______. [br] [originaltext] "I actually sold
游客
2025-05-16
21
管理
问题
The first sale of his Konka was______. [br]
"I actually sold my first tin of Konka in 1977. I was going to Scotland and needed new boots. The guy at Alpine Sports in London sold me a pair and tried to sell me some wax too. I told him I made my own and why it was better. He took six dozen tins."
Konka now sells a whole range of waterproofing products as well as waterproof clothing. Sales have increased at a steady 10 to 15 percent a year and today the company employs five people, who all spend around 30 percent of their time on research. "When we started, the biggest problem was getting customers to buy large enough quantities. So I offered them advertising by printing their logo on the lid in exchange for a minimum order. Two things happened. First, the shops bought more, and second, because people who were satisfied with the product know where to buy it, the shops with logos outsold the others."
In the second year, he had a turnover of 50,000 units. He moved from his kitchen into a small workshop, making wax by night and selling it by day. He sold to outdoor shops all over the UK and he interviewed around the mountain centers in Europe, winning orders from the big names in boots, Fjell-raven, Edelweiss and Kaufmann, Van de Sport. Le Trappeur. France’s biggest manufacturer, ordered 60,000 tins. European sales outstripped those in the UK.
Konka believes strongly in research and international marketing. He is a linguist (an ex-student of the School of African and Oriental Studies) and he makes sure his foreign language publicity material is accurate to the last accent. Unlike most British companies, he invoices in local currency. "I’d rather risk losing money on individual deals than losing a customer because exchange rates have changed."
The big question now is whether outdoor shops can survive the recession. Four years of drought on top of economic decline have been bad for business. "Now, thank God. it’s raining. " Says Mr Brown.
选项
A、research and international marketing
B、foreign languages study
C、taking risks
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/4078139.html
相关试题推荐
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[br][originaltext]Goodmor
OnwhichflooristhePersonnelDepartmentlocated?[originaltext]Goodmorning,
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[br][originaltext]OurFirm,together
Thenewofficeblockoccupies______.[originaltext]OurFirm,togetherwitht
Whichisthecarforsale?[br][originaltext]F:Isthatthecarwhichisfors
Whichisthecarforsale?[br][originaltext]F:Isthatthecarwhichisfors
随机试题
[originaltext](9)Thelaborproblemswerethelatesthadnewsforanindust
IfyouwanttoknowwhyDenmarkistheworld’sleaderinwindpower,startw
Forthispart,youareallowed30minutestowriteashortessayonthetopicIn
Courtesyalsoincludesproperbehavioronthestreet.Properstreetbehavio
下列关于干姜的药理作用,错误的是A.抗血栓B.抗溃疡C.镇吐D.抗炎镇痛E.镇咳
药品的内标签应包含药品通用名称、适应证或功能主治、规格、用法用量、生产日期、产品
免疫自稳功能指的是A.识别和清除自身衰老残损组织和细胞的功能B.排斥微生物侵袭的
将学习失败归因于自己的能力不足会提高学习的积极性。()
某勘察设计院成立20多年来,创造了许多辉煌业绩。近几年来,市场竞争激烈,勘察设计
根据会计法律制度的规定,下列关于原始凭证的表述中,正确的是()。A.原始凭证
最新回复
(
0
)