首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2025-04-28
10
管理
问题
The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year--ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] What do Time Warner and Matsushita have in common?
选项
A、They both belong to Rupert Murdoch.
B、They are both big American media corporations.
C、They are both outlets of differing viewpoints and innovative ideas.
D、They both own several different but related media businesses.
答案
D
解析
文章第一段讲到:“除了出版杂志和书刊外,时代华纳兄弟娱乐公司还拥有HBO、华纳电影工作室、遍布美国的各种有线电视网以及CNN;日本公司Matsushita拥有MCA Records公司和Universal Studios公司,它还生产广播影视设备”。根据文章第一句话,当今的传媒公司最值得注意的趋势就是纵向综合。可见,这两家公司都拥有好几家不同的传媒公司。所以D项正确,它们都拥有好几家不同但是相关的传媒公司。
转载请注明原文地址:http://tihaiku.com/zcyy/4057002.html
相关试题推荐
Someeconomistsfretthatsharepricesaremovingfar______companiesearnings,t
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Thetwopharmaceuticalcompaniescollaboratedindevelopingnewdrugsto______t
Whatdotheextraordinarilysuccessfulcompanieshaveincommon?To
Whatdotheextraordinarilysuccessfulcompanieshaveincommon?Tofindout
Whatdotheextraordinarilysuccessfulcompanieshaveincommon?Tofindout
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
随机试题
Lifeinsuranceisfinancialprotectionfordependentsagainstloss______thebr
WhichisNOTtheRussiangovernment’sactionaftertherescue?[br][originalte
WhydidJerryvisittheprimaryschool?[originaltext]M:HiFinny.Areyouina
顶管机类型较多,按照工作条件,顶管机分为两大类,即()。A.泥水平衡顶管机顶管
长方形ABCD的面积是72平方厘米,E、F分别是CD、BC的中点,三角形AEF的
葛根芩连汤适应的病证是A.协热下利 B.脾虚泄泻 C.热毒血痢 D.暑湿吐
发生急性心肌梗死的病理基础是A.粥样斑块破裂 B.动脉粥样硬化致管腔严重狭窄和
下列叙述中错误的是()。A、所有物质的燃烧焓 B、 C、所有单质的生成焓、
某建筑场地设计基本地震加速度为0.2g,设计地震分组为第一组,采用直径800mm
在利用S曲线比较建设工程实际进度与计划进度时,如果检查日期实际进展点落在计划S曲
最新回复
(
0
)