首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-04-25
24
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way."And"You’re the Boss. "A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new. King Customer ruled! [br] The very core of marketing lies in_____.
选项
A、all understanding of consumer needs
B、the efficient movement of goods
C、developing new wants for consumer goods
D、making goods readily available to customers
答案
A
解析
细节题。解题点在第二段第一句。根据原文“Marketing,on the other hand,focuses on the wants ofconsumers.”可知营销的核心是满足顾客的需求,与A项答案一直,所以正确答案是A选项。
转载请注明原文地址:http://tihaiku.com/zcyy/4053190.html
相关试题推荐
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Idon’tunderstandwhyyou’regettingso______about.It’sreallynotaproblem.A
Ayoungmanseesasunsetand,unabletounderstandorexpresstheemotionthat
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
随机试题
—"What’sinyourhand?"—"Itisa______bill."A、two-thousanddollarB、twothou
中国(曲阜)国际孔子文化节(China(Qufu)InternationalConfuciusCulturalFestival)是融学术、文化、旅
WhentheRepublicanPartyintheU.S.wasfoundedin1854,itwaschieflymadeu
【S1】[br]【S4】A分析空格所在句的句子结构,空格处应充当状语成分且需大写,结合词义,选项中A符合文意。
汽车客运站的普通旅客候车厅使用面积的计算依据是( )。A.旅客最高聚集人数
【问题1】(3分) 请针对上述C程序给出满足100%DC(判定覆盖)所需的
护理部质控组运用PDCA的管理办法,定期到临床检查要素质量、环节质量和终末质量,
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
期货公司应当按照()的规定确认预计负债。A.企业会计准则 B.期货交易管理条
企业对已发生减值的固定资产计提减值准备,体现了()要求。A.实质重于形式 B
最新回复
(
0
)