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  3. Public image refers to how a company is viewed by its customers, suppliers,

Public image refers to how a company is viewed by its customers, suppliers,

游客2025-04-08  32
问题     Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
    A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
    A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
    A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. [br] 【C11】
选项 A、favorite
B、prosperous
C、favorable
D、prospective
答案 C
解析 形容词词义辨析。根据句意，企业有望能与债权人建立的关系应是对双方有利的，起促进作用的。选项中，favorable意为“赞成的，有利的，讨人喜欢的，起促进作用的”，符合句意。故答案为C。favorite“喜爱的，宠爱的，中意的”；prosperous“繁荣的”；prospective“预期的”。
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