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  3. It has long been a tenet of business theory that the best decisions are made

It has long been a tenet of business theory that the best decisions are made

游客2025-04-06  37
问题     It has long been a tenet of business theory that the best decisions are made after careful review and consideration. Only after weighing all the options and studying projections, say most professionals of business, can a practical decision be made.
    Now that model is being questioned by some business thinkers in the light of the theories of Malcolm Gladwell, who states that human beings often make better decisions in the blink of an eye.
    It is, at first glance, a theory so counter-intuitive as to seem almost ludicrous. Behind any decision, Gladwell posits, there is a behind-the-scenes subconscious process in which the brain analyzes; ranks in order of importance; compares and contrasts vast amounts of information; and dismisses extraneous factors, seemingly almost instantaneously, often arriving at a conclusion in less than two seconds. Citing a multitude of studies and examples from life, Gladwell shows how that split-second decision is often better informed than a drawn-out examination.
    Evanston and Cramer were the first to apply this theory to the business world. Evanston videotaped the job interviews of 400 applicants at different firms. He then played only 10 seconds of each videotape to independent human resources specialists. The specialists were able to pick out the applicants who were hired with an accuracy of over 90%.
    Cramer took the experiment even further, using only 5 seconds of videotape, without sound. To his astonishment, the rate of accuracy with which the HR specialists were able to predict the successful applicants fell only to 82%.
    Critics argue that these results illustrate a problem with stereotyping that impedes human resources specialists from hiring the best candidates even when they have the time to get below the surface: going for the candidate who "looks the part. " Gladwell argues that, on the contrary, the human mind is able to make complicated decisions quickly, and that intuition often trumps an extended decision-making process. [br] The primary purpose of the passage is to______.
选项 A、discuss reasons an accepted business theory is being reexamined
B、present evidence that resolves a contradiction in business theory
C、describe a tenet of business practices and how that tenet can be tested in today’s economic environment
D、argue that a counter-intuitive new business idea is, in the final analysis, incorrect
答案 A
解析 本文的主要目的是讨论一种广为接受的商业理论重新受到审视的原因。第一段介绍了传统的商业理论，其模式是深思熟虑之后作出决定。第二段指出这种模式已受到一些商业思想家的质疑。后面几段指出该模式受到质疑的一些原因。
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