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  3. Marketing should begin with potential customer needs not with the production

Marketing should begin with potential customer needs not with the production

游客2025-04-03  28
问题     Marketing should begin with potential customer needs not with the production process. Marketing should try to anticipate needs. Then marketing , rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; and after the sale, installation, warranty, and perhaps even disposal policies. This does not mean that marketing should try to take over production, accounting, and financial activities. Rather, it means that marketing, by interpreting customers’ needs, should provide direction for these activities and try to coordinate them.
选项
答案 市场营销应该以潜在的客户需求为出发点，而非生产流程。市场营销应该尝试预测需求，然后确定开发何种产品和服务，包括产品设计包装的决策、定价与收费、信用与收集政策、中介商的使用、运输和储存政策，以及售后安装、保修，甚至处理策略。生产并不能担当此任。这并非是说要让市场营销代替生产、会计和金融活动，而是通过阐释客户需求，市场营销应该为这些活动指明方向，并尝试将其整合起来。
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