首页
登录
职称英语
Reading the following passage carefully and then write a summary of it in Englis
Reading the following passage carefully and then write a summary of it in Englis
游客
2025-04-03
34
管理
问题
Reading the following passage carefully and then write a summary of it in English in about 120 words.
The success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location. That ability will depend on both their job-related expertise and the individual’s sensitivity and responsiveness to the new cultural environment. One of the most common factors contributing to failure in international business assignments is the erroneous assumption that if a person is successful in the home environment, he or she will be equally successful in applying technical expertise in a different culture.
Research has shown that failures in the overseas business setting most frequently result from an inability to understand and adapt to foreign ways of thinking and acting rather than from technical or professional incompetence. At home U. S business people equip themselves with vast amount of knowledge of their employees, customers, and business partners. Market research provides detailed information on values, attitudes, and buying preferences of U. S consumers; middle-and-upper-level managers are well versed in the intricacies of their organization’s culture; and labor negotiators must be highly sensitive to what motivates those on the other side of the table. Yet when North Americans turn to the International arena, they frequently are willing to deal with customers, employees, and fellow workers with a lack of information that at home would be unimaginable.
The literature on international business if filled with examples of business miscues when U. S. corporations attempted to operate in an international context. Some are mildly amusing. Others are downright embarrassing. All of them, to one degree or another, have been costly in terms of money, reputation, or both. For example, when American firms try to market their products in other countries, they often assume that if a marketing strategy or slogan is effective in Cleveland, it will be equally effective in other parts of the world. But problems arise when cultural context changes.
Just as inattention to the cultural context can result in some costly blunders in marketing and management, it also can affect seriously the success of international business negotiation. Time, effort, reputation, and even contracts can be lost because of cultural ignorance. The world is changing faster than most of us can calculate, and if American businesspersons are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural variable influence international business enterprises. A healthy dialogue between cultures and members of the international business community will be an important step in achieving that needed understanding.
选项
答案
Once an employee wants to work abroad, he must have a clear mind that his success and expertise home do not mean he can continue his excellence at his overseas branch because of the cultural environment as well as his adaptability.
Thinking different instead of professional experience plays an important role for U. S. business people’s success at foreign market. Values, attitude, and buying preference and their related information have to be adapted and altered from top management to average workers in the course of tapping foreign markets.
For international business, the firms in U.S. have to redetermine their marketing strategy and tactics which generally contrary to what they have done at their home markets based on their knowledge of the targeting countries’ culture context.
American business persons have to understand that cultural variable influence international business enterprises so they are required to place highly priority to communicate with the foreign people for mutual understanding besides their business activities.
解析
转载请注明原文地址:http://tihaiku.com/zcyy/4024520.html
相关试题推荐
ThelongitudinalstudydemonstratesthatstudentswhoreceiveESL(Englishas
ThelongitudinalstudydemonstratesthatstudentswhoreceiveESL(Englishas
Ifyoutakea(n)______courselikeheryoucanlearnEnglishinlessthantwoyea
ThereisnotaGreekwordwhichistheexact______oftheEnglishword"stile".A、
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandun
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandun
Agoodmodernnewspaperisanextraordinarypieceofreading.Itisremarkab
Agoodmodernnewspaperisanextraordinarypieceofreading.Itisremarkab
Agoodmodernnewspaperisanextraordinarypieceofreading.Itisremarkab
Agoodmodernnewspaperisanextraordinarypieceofreading.Itisremarkab
随机试题
[originaltext]M:Ihavebeenstudyingtoomuchandneedachange.SoIamjust
[originaltext](5)ThedryconditionsinCaliforniaaregoodforpeoplewho
MercedesestatecarsandFiatrunarounds(轻便小汽车)arebeingusedtotestupt
【S1】[br]【S5】A句中的instead提示填入的词汇与oppose的意思相反,另外prefersth.tosth.是固定搭配。
隧道通风机械可采用射流风机、轴流风机和静电吸尘装置。()
男性,64岁,双下肢水肿2周,血压130/80mmHg,尿蛋白8.2g/24h,
某房地产开发企业对一房地产开发项目进行分期开发,预计首期开发难以产生理想收益,但
下列关于犯罪客体的说法正确的是A.《刑法》第245条规定的非法侵入住宅罪的客体是
( )是指提供长期(一年以上)资本融通和交易的市场。A.货币市场 B.资本市
良信公司有内外部利益相关者,他们各自的利益期望不同,因此很容易会产生利益矛盾和冲
最新回复
(
0
)