2. 职称英语
  3. A recent study examined men’s attitudes to women, life goals and gender role

A recent study examined men’s attitudes to women, life goals and gender role

游客2025-04-02  6
问题     A recent study examined men’s attitudes to women, life goals and gender roles and the findings indicate that the popular image of men as insensitive, macho slobs has almost disappeared. The report found that modern British men have accepted the feminist revolution and have become more feminine in the process. "Men have turned into metrosexuals."
    Paradoxically, the term "metrosexual", which is now being embraced by marketers, was coined in the mid-90’s to mock everything marketers stand for. Mark Simpson used the word to satirize what he saw as consumerism’s toll on traditional masculinity. Men didn’t go to shopping malls, buy glossy magazines or load up on grooming products, Mr. Simpson argued, so consumer culture promoted the idea of a sensitive guy—who went to malls, bought magazines and spent freely to improve his personal appearance.
    Within a few years, British advertisers and newspapers picked up the term. In 2001, Britain’s Channel Four brought out a show about sensitive guys called "metrosexuality". And in recent years the European media found a metrosexual icon in David Beckham, the English soccer star, who paints his fingernails, braids his hair and poses for gay magazines, all while maintaining a manly profile on the pitch.
    The challenge of the marketers is still to convince men that it is perfectly normal to groom. What separates the modern-day metrosexual is a care-free attitude toward the inevitable suspicion that a man who dresses well, has good manners, or has opinions on women’s fashion is gay. Some metrosexuals may simply be indulging in pursuits they had avoided for fear of being suspected as gay. [br] From the second paragraph we can conclude that the term "metrosexual" ______.
选项 A、was not originally a marketing term
B、only became popular in the mid-nineties
C、was invented by marketers
D、was actually meant to describe gay men
答案 A
解析 从第2段可知，metrosexual这个词在创造之初是用来嘲弄商家所代表的一切，所以该词最初不是营销术语。
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